3. Presented by: Azure Grayot EDC

4. Presented by: Azure Grayot EDC

5. CHOOSING THE RIGHT SHOWS

6. Increase Awareness

7. CHOOSING THE RIGHT SHOWS Showcase Your Services & YOU

8. Enhance Your Image & Branding CHOOSING THE RIGHT SHOWS

9. Introduce the Business Opportunity CHOOSING THE RIGHT SHOWS

10. Womens Expos Business Expos Wedding Shows Wellness-Related Venues Sexuality-Related Shows Craft Shows Fairs Festivals

11. UNDERSTANDING DEMOGRAPHICS

12. Is this show your target audience?

13. What is the attendance expected to be? UNDERSTANDING DEMOGRAPHICS

14. How has the show done in the past? UNDERSTANDING DEMOGRAPHICS

15. What is the household income of attendees? UNDERSTANDING DEMOGRAPHICS

16. COST ANALYSIS

17. Determine your budget for time and money.

18. COST ANALYSIS Successful trade show participation takes time.

19. COST ANALYSIS Find out if you get a copy of all attendees contact info.

20. COST ANALYSIS Will this be worth your time & money?

21. COST ANALYSIS Find out what is included in the cost of the event.

22. COST ANALYSIS Follow-up evaluations are important, too.

23. PRE-SHOW ADVERTISING

24. Be sure the show organizers have an advertising plan.

25. PRE-SHOW ADVERTISING Market your current customers before the show.

26. BOOTH SELECTION

27. Be close to the front entrance.

28. BOOTH SELECTION Select a spot on the right-hand side of the exhibition.

29. BOOTH SELECTION Corner Booths

30. MAXIMIZNG YOUR BOOTH APPEAL

31. MAXIMIZING YOUR BOOTH APPEAL Make your booth memorable in a good way.

32. MAXIMIZING YOUR BOOTH APPEAL Your booth represents you & Passion Parties.

33. MAXIMIZING YOUR BOOTH APPEAL Keep your booth display classy & romantic.

34. MAXIMIZING YOUR BOOTH APPEAL You may have only 5-10 seconds to catch their attention.

35. MAXIMIZING YOUR BOOTH APPEAL Open booths give an open feel.

36. HOW TO SET UP AN AWARD- WINNING BOOTH!

37. Your Backdrop

38. HOW TO SET UP AN AWARD-WINNING BOOTH! Table Covers

39. HOW TO SET UP AN AWARD-WINNING BOOTH! Create interest using risers.

40. HOW TO SET UP AN AWARD-WINNING BOOTH! Keep it simple.

41. HOW TO SET UP AN AWARD-WINNING BOOTH! Make it eye-catching.

42. HOW TO SET UP AN AWARD-WINNING BOOTH! The comfort of carpet

43. HOW TO SET UP AN AWARD-WINNING BOOTH! Electricity

44. SHOW OFF HOW AWESOME YOU ARE

46. WHAT TO WEAR

47. WHAT TO BRING Calendar/Hostess Pack Draw Box & Slips Spin to Win Wheel Catalogs Bowl of Candy Flowers

48. OTHER SUPPLIES Scotch Tape & Duct Tape Pens Scissors Safety Pins Zip Ties Trash Bags

49. OTHER SUPPLIES Paper Chairs Frame Holders/Stands Food/Water/Snacks Risers for Your Display Small Clipboards

50. WHAT TO DO & HOW TO GET THEM IN

51. YOUR MAIN OBJECTIVE:

52. Book parties on the spot!

53. YOUR MAIN OBJECTIVE: Give something away.

54. YOUR MAIN OBJECTIVE: Dont sell products.

55. YOUR MAIN OBJECTIVE: Keep them moving.

56. YOUR MAIN OBJECTIVE: Be prepared & enthusiastic.

57. YOUR MAIN OBJECTIVE: Take a lunch break. Dont eat at your booth.

58. FOLLOW UP

59. FOLLOW-UP TIPS

60. Follow up within 24 hours.

61. FOLLOW-UP TIPS Have a follow-up email ready to go.

62. FOLLOW-UP TIPS Systems for follow-up to success.

63. FOLLOW-UP TIPS Enter people into your contact list.

64. FOLLOW-UP TIPS Post Calls

65. FOLLOW-UP TIPS Text Messages

66. FOLLOW-UP TIPS Gift Certificates

67. FOLLOW-UP TIPS Keep Track

68. GO ROCK YOUR TRADE SHOW!

69. Presented by: Azure Grayot EDC