1. Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley

2. What is social media?

3. User generated content

5. Tom Cunniff http://bit.ly/IKL3ZZ

6. In practice:

7. We dont have a choice on whether we DO social media, the question is how well we DO it – Erik Qualman (Author of Socialnomics)

8. A day in the life of the Internet

16. What does this mean for search?

19. Google and social media

20. People matter!

21. Bing

22. Blekko

23. Other social media engines

25. http://soshable.com

26. What happens in Facebook stays in Facebook

27. What happens on Google...

30. http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search

31. Meanwhile... http://thepoliticalcarnival.net/2012/03/0 2/friday-links-96/twitter-logo-4/

32. News curation apps

33. Less search, more finding http://www.envano.com/blog/wp- content/uploads/search-engine-optimization1.jpg

34. In summary Social results (thats you!) are becoming more important You can affect rankings Go to where the conversations are Websites less valuable as time goes on People ask people they know Its all just information!

35. http://www.flickr.com/photos/verbeeldingskr8/ 3638834128/

37. Thank you! Email: philb@philb.comphilb@philb.com Web: www.philb.comwww.philb.com Blog: www.philbradley.typepad.comwww.philbradley.typepad.com Twitter: @philbradley