1. “Ne razumijem kako da popravim moj kompjuter, može li mi neko pomoći?”

2. Beta Bytes
LLC
Belma Ahmetovic
Zermina Velic
Grade 11
Age 17 1

3. Mission Statement Opportunity Mission Statement
Beta Bytes currently provides a full suite of computer repair services on a limited basis for relatives and close family friends in Hartford’s Bosnian community
Judging from the large number (over 90%) of potential customers that Beta Bytes is aware of, there is a significant opportunity to build a business around this underserved ethnic group
Hartford’s Bosnian community is roughly 15,000 people and growing
Main stream service providers do not target this group because of the language and cultural barriers
Mission Statement
Beta Bytes will provide professional, affordable, computer repair services in a culturally sensitive manner. We guarantee there will be no hidden costs. 2

4. Business Profile
Beta Bytes is a Computer Service Business that strives to
provide customers with full range technical assistance:
In the customer’s native language
At an affordable price ($40/hr)
With available phone support
At our site or the customer’s home/business location (for an additional cost of $20 for in-home)
With a 24 hour repair guarantee for existing customers
Delivery and on-site pick up available (for an additional $15 fee)
Beta Bytes is a Limited Liability Corporation
This legal structure was selected to protect the owners from the liability associated with difficult to value data (pictures, financial records, legal documents, etc.), that comes with the territory in computer repair. The LLC legal structure also requires less paperwork.
CONTINGENCY PLANNING ELIMINATES THE POSSIBLE THREATS TO BUSINESS 3

5. Qualifications
Six years of combined experience in computer repair services
Trained at a certified computer repair shop
Owners are trilingual, fluent in Bosnian (first language), English second language) and currently learning Spanish
Owners will be CompTIA A+ Certified by June 2011
Owners will be enrolled in A+ Computer Hardware and Operating Systems classes for the fall semester of 2010
Opportunities
Technology is advancing at an increased rate and many people cannot keep up with the newest technological innovations.
Locally there is no other unique business like us that services our target market accurately.
Language barrier prevents many Bosnians from seeking necessary assistance and receiving adequate servicing.
We do not only repair, like many other companies do, we teach, prevent and find solutions.
Qualifications
Eight years of combined experience in Computer Graphic Arts, Computer Servicing and Repair.
Worked part time for uncle in a computer repair shop for several months, assisted Bosnian community in Hartford with computer needs for non-profit.
We can create a partnership with uncle since he is well known around the Bosnian community for fixing external hardware problems. That way, his customers can come to us when in need of help fixing internal hardware problems.
Trilingual, Bosnian as a first language. 4 5

6. Available Service Units
Market Analysis
Industry Name
Computer Support & Repair in Hartford’s Bosnian Community
Industry Size
$3,200,000
15,000
Total Bosnian Population
Population Area
6,000
Hartford County, Connecticut
Bosnian Households
5,300
Target Market
Typical Bosnian households
Target Households
Survey data taken from Mission District:
90% of Bosnian households have one or more computers
Households on average had four significant repair incidents annually
Potential Market
21,000
Make sure to state the 21,000 units available are only first time service units, not membership units
15,000 total bosnian population
2.53 avg household in ct
5, 928 bosnian households in ct
90% own computers
5, 335 households in target market that own computer
3 problems a year est.
16,005 service units available.
We’re covering 13.79% of the target population.
Available Service Units 5

7. Consumer Profile By Location Hartford County, CT By Population
Bosnian households, head of household between the ages of 21and 65, high school educated
By Personality/ Behavior
Working adults with children and sometimes extended families
By Income
Predominantly middle income households 6 7

8. Partners with Corporations
Competitive Advantage
Geek
Squad
Gurus-to-Go
Beta Bytes
Quality of
Product/Service
Good
Excellent
Excellent
Price
High
High/Medium
Low
Location
Nationwide
Nationwide
Hartford County
Brand/Reputation
Good
Good
Good
Unique Knowledge
Partners with Best Buy
Partners with Corporations
Knowledge of Bosnian 7

9. Marketing Mix People Promotion Product Place Price Marketing Plan
Beta Bytes targets middle income Bosnian households, ages 21 to 65
Beta Bytes will be promoted through word-of-mouth, Bosnian retailers & website
Beta Bytes pricing is more affordable than national alternatives
Beta Bytes serves consumers in Hartford County, CT
Professional, computer service in Bosnian with no hidden fees 8

10. Current & Short Term (1 month-6 months) Long Term (6 months-1 year)
Marketing Plan
Awareness
Purchase
Retention
Current & Short Term (1 month-6 months)
Word of Mouth -throughout the Bosnian community
Business Cards – European retailers will display the cards at point of purchase
Website - displayed on business cards and found through Bosnian web search terms
Diagnostics fee waived if repaired by us at that time (saves money)
Service rate per hour is 50% of national competitors
Unique “Shop with you/for you” service
Guaranteed 24 hour repair turnaround for existing customers
No mark-up on replacement parts for existing customers
Long Term (6 months-1 year)
Advertise on Bosnian radio and community television channels
Cost saving annual service contracts will be available in the future
Free online system checks for existing customers
Monthly cost, by phase:
$50.00
$0.00
$50.00
Awareness
Purchase
Retention 9

11. Cost of Materials/Direct Labor
Definition of One Unit :
Two hour service visit
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$10.00
120 minutes or 2 hrs
$20.00
Total Direct Labor Per Unit
Material Description
Cost/Total Quantity
Cost Per Unit ($)
Total Material Cost Per Unit
$0.00
Variable Costs Per Unit (Transportation)
$5.00
$25.00
Overhead cost : 6.03 10 11

12. Economics of 1 Unit Definition of One Unit: Two hour service visit
Selling Price per Unit
$100.00
Direct Labor Per Unit
$20.00
Materials Per Unit
$0.00
Total COGS Per Unit
Variable Costs Per Unit
$5.00
Total Cost of Sales
$25.00
Gross Profit Per Unit
$75.00
$20 as a fixed rate for visit.
$40.00 an hr
20+40x
Guarantee: 4hrs cap 11

13. Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
$50.00
Utilities (Internet, Phone, etc)
$100.00
Advertising (Business Website + Cards)
Insurance ($1M Liability)
$150.00
Rent (Home)
Depreciation (Laptops + Software)
Total Monthly Fixed Costs
$600.00 12 13

14. Time Management Plan
Business Schedule for a Typical Week 13

15. Monthly Sales Projections
Break-Even Units 8
Total Units
976
976 first year
Break even units: 9 units a monthhhhhhh.
Full capacity: 1160
9 months of 20hrs each a week
2 months of 40hrs each a week
1 month of going 30 hrs each a week = 1240
120, - june 30units per week x 4 weeks = 120
720 units a week for the 9 months we`re out of school
320, x 2 months = 320
1, 160 units a year
Full Capacity
1160 14

16. Projected Yearly Income Statement
Selling Price Per Unit
$100.00
# of Units Sold
976
Total Sales
$97,600.00
Total COGS
$19,520.00
Other Variable Costs
$4,880.00
Total Variable Costs
$24,400.00
Gross Profit
$73,200.00
USAIIRD (Yearly)
$7,200.00
Other Costs/Unforeseen
$1,000.00
Total Fixed Costs
$8,200.00
Profit before Taxes
$65,000.00
Less Estimated
$16,250.00
Net Profit
$48,750.00 15

17. Start-up Investment Item Where I will buy this? Cost of Item
2 Laptops with Wireless Capability
Best Buy
Already Owned (New)
2 Computer Business Kits
$100.00
Parts & Tools Inventory
Various Stores
$700.00
Paperwork for LLC
Secretary of State
$320.00
2 External Hard Drives 1TB
$130.00
2 Norton & Symantec Master Collections
$880.00
CASH RESERVE
$1,800.00
Estimated TOTAL START-UP INVESTMENT
$3,930.00
$ per person for norton
$64.99 for the hard drives
Hours Needed
80 hrs
Wage
$10.00
Total Time Investment
$800.00 x =
Total: $4,730.00 16 17

18. Return 1,031% $10.31 50% $0.50 …on Investment …on Sales = =
Annual Net Profit
$48, =
$10.31
Start-Up Inv.
$4,
…on Sales
50%
Annual Net Profit
$48,
$0.50 =
Total Sales
$97, 17

19. Financing Strategy Total: $4,730.00 Source Amount Debt Equity Gift
For Total Start-up Investment
Source
Amount
Debt
Equity
Gift
Personal Savings
$4,730.00 X
Total: $4,730.00 18 19

20. Social Responsibility Plan
Beta Bytes will donate 4% of their net profits to the One Laptop Per Child Association.
Our consumers will be aware of this by the One Laptop Per Child logo located on our business website and business cards. 19

21. Business & Educational Goals
Personal
Graduate from high school with honors and enter top university
Get the business formally up and running to work out the “kinks”
Grow service units to 50 per month
Short Term
Earn a Bachelor’s degree while subsidizing college costs with Beta Bytes’ earnings and profits
Grow service units to roughly 80 per month
Expand target market outside of the Bosnian community to increase density and profitability
Long Term 20

22. Thank you for your consideration of
When your computer bites, we byte back.
Thank you for your consideration of
Beta Bytes
*In the process of registering a domain. 21