1. What is the trifecta of rhetoric?
Ethos, Pathos, Logos
Essential Question:
What is the trifecta of rhetoric?

2. What is rhetoric?
Rhetoric (n) - the art of speaking or writing effectively (Webster's Definition).
According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.

3. What are the three forms of rhetoric?

4. What is Ethos?
Ethos= the source's credibility, the speaker's/author's authority
We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.
Example:
Product: George Foreman and his Grilling Machine
Repertoire: Boxing Champ and a Preacher
Why is George Foreman credible?

5. What is Logos?
Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.
Persuading by the use of reasoning.
An effective and persuasive reason that supports your ideas.
Example:
Idea: Students should be allowed to use cell phones during school hours. 1. 2. 3.
List three supporting facts and/or statistics that will support the aforementioned idea.

6. What is Pathos?
Pathos: persuading by appealing to the reader's emotions.
Emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.
How? Anecdotal writing (personal experiences), specific charged diction (word choice) or narratives within persuasive writing
Example:

7. Actively Engaging With Your Notes
Highlight/circle 3 key terms
Add one real life example in the margin and draw an arrow to the term in your notes it connects to.
Draw a line between the new sections of the notes: rhetoric, ethos, pathos, logos