1. The Role of an Academic Library in Developing an Entrepreneurial Community Ka-Neng Au Rutgers University Libraries CUMU 13 th Annual Conference 21 October 2007

2. NJ Small Business Development Centers Eleven Regional Centers, including one on the Rutgers-Newark campus Offer management consulting and business training to entrepreneurs Sponsored by the U.S. Small Business Administration, the New Jersey Commerce, Economic Growth & Tourism Commission, and the Rutgers Business School

3. Essex County 2000 Census Population: 793,633 Self-employed: 15,783 2000 Internal Revenue Service Self-employed: 41,702 2005 American Community Survey Population: 769,628 (-3%) Self-employed: 17,714 (+12.5%) 2005 Internal Revenue Service Self-employed: 49,425 (+18.5%)

4. City of Newark 2000 Census Population: 273,546 Self-employed: 2,707 2005 American Community Survey Population: 254,217 (-7%) Self-employed: 3,583 (+32%)

5. Rutgers-Newark One of three campuses in the state Enrollment is at 10,500 Wide range of undergraduate, graduate, and professional programs Home of the Rutgers Business School community engagement … is integral to our urban mission – Provost Steve J. Diner

6. John Cotton Dana Library Part of the Rutgers University Libraries Largest business library in New Jersey Three business librarians Supports the research, teaching, and service missions of the campus

7. NJSBDC Business Plan Workshops Offered six times a year The Marketing Plan as one of five sessions Four-hour hands-on workshop in an electronic classroom About 200 participants since April 2003

8. The Marketing Plan

9. Information resources covered Print and online resources, including NJKI databases Statistical data on industries, companies, and the self- employed Selected characteristics of individual companies Demographic and socio-economic data for communities Articles published in business magazines and industry-specific trade journals Tools for starting and marketing a business

10. Individual counseling Business librarians in collaboration with NJSBDC counselors In person By e-mail

11. Survey of workshop attendees Survey conducted in Summer 2006 21 respondents (17.5% response rate) Eight were operating a business (38%) Of those, half were members of a local Chamber of Commerce

12. Questions? Ka-Neng Au au@rutgers.edu 973-353-5911 http://newark.rutgers.edu/~au/cumu.pps