1. IMPACT ON THE UK WINE INDUSTRY
BREXIT -
IMPACT ON THE UK WINE INDUSTRY
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

2. 2nd largest wine importer worldwide - volume & value
THE WORLD STAGE
UK population million
EU population 508 million
World population 7.2 billion
5th largest economy
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

3. Brexit is forcing up UK wine prices, warns WSTA
FEAR OF THE FUTURE
BREXIT PANIC: Italy admits major wine industry fears as industry demands FREE TRADE
WETHERSPOON BOSS COULD PULL PROSECCO AND CHAMPAGNE FROM PUBS OVER BREXIT
Kym Anderson & Glyn Wittwer’s briefing paper – ‘Will Brexit harm UK and global wine markets?’ doom-laden predictions
Brexit is forcing up UK wine prices, warns WSTA
‘Brexit will hike wine prices by 20% and have us all drinking a lot less.’ - Will Martin
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

4. Chapel Down’s wine, beer and cider sales up 15% to £11.8m.
WINE GB sets sights on £1bn. worth of sales. A further 1.7m. vines planted
Chapel Down’s wine, beer and cider sales up 15% to £11.8m.
Exports of British-made booze have risen by 16% thanks to Brexit weakening the pound
Rathfinny to sell English sparkling wine in pint bottles post Brexit
Hospitality industry wages rise over 10% thanks to Brexit
THE GOOD NEWS
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

5. Wider industry impact – labour, transport, storage, wholesale, retail, hospitality industry, risk aversion
DIVORCE BILL
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

6. Strong focus on sparkling wines Attracting new investment
STRENGTHS
Strong focus on sparkling wines
Attracting new investment
Brand Britain – Wine GB
WEAKNESSES
High production costs
Limited market
Competition within the market
OPPORTUNITIES
Access to new markets
Focus on quality
Develop wine tourism
THREATS
Global unrest
Tariff war
Emergence of new wine regions
UK WINE SWOT
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

7. What to drink? Re Purchase Research BUYING PROCESS Assess Evaluate
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

8. PRESTIGE LOOK GOOD REASON TO BUY ENJOYMENT TIME MONEY
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

9. you don’t always get what you pay for
PRICE
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

10. 1973 2018 Mateus Rose Liebfraumilch Piesporter Chianti Claret
FULL CIRCLE
1973
Mateus Rose
Liebfraumilch
Piesporter
Chianti
Claret
Sauvignon Blanc
Pinot Grigio
Merlot
Shiraz
Rioja
2018
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018

11. Because - SERVICE really MATTERS ATTITUDE IS EVERYTHING
SOLUTION
FOCUS ON THE CUSTOMER – NOT THE PRODUCT
Because - SERVICE really MATTERS
and
ATTITUDE IS EVERYTHING
Brexit – Its Impact on UK Wine Consumption – Linda Piggott-Vijeh – AAWE Conference, Ithaca NY 2018