1. Marketing Careers in Steel Indiana University Kelley School of Business September 26, 2000 Matt Salis

2. Topics Marketing Positions - Types More than a Number Steel Industry Segments Typical Compensation Importance of Training Travel and Relocation Electronic Commerce

3. Marketing Career Journey Pure Marketing Positions Sales & Marketing Positions –Retail –Commercial –Industrial Steel –Steel Production –Steel Distribution –Steel Trading

4. More than a Number

5. A Day in the Life of an SSR

6. Steel Industry Value Web ` Iron Ore -- Tons $ Raw Materials ` MBQ 11.6 4.1B Tons $ Steel Producers Imports Domestic ` CFI -- Tons $ Traders Tons $ Service Centers... -- Tons $ $ Energy Tons $ Construction Tons $ OEMs/Processors Tons $ Automotive Tons $ Other -- Other -- Tons $ Exports SBQ 9.4 3.8B Rebar 8.0 2.4B Lt. Strcl 6.0 2.3B Flat Roll 50.0 22.0B Wire Rod 8.0 2.3B Other -- -- B Energy -- Pig Iron -- Scrap -- Tons $ Unclassified Virgin Iron -- Scrap -- Ferro Alloys -- Rolls -- Electrodes -- O 2 /Gases -- % Integrated -- -- B Tons $ % -- Mini-Mills -- -- B -- Production Total 115MM $15 BYN Total 102MYN $41 BYN Total 35MYN $12 BYN Total 35MYN $12 BYN Total 13MYN $4.4 BYN Total 7 MYN $3.5BYN Total 4 MYN $1.5 BYN Total 25 MYN $11 BYN Total 66 MYN $26 BYN Total 31 MYN $13 BYN Total 6 MYN $2B BYN Total 28 MYN $11 BYN` Industry Segmentation a critical dimension

7. Steel Industry Compensation Salary Only –Typical at Producer Level –Internet is Increasing Frequency Commission –Typical at Distribution Level Salary / Bonus / Commission –Creative Packages Exist on All Levels

8. Importance of Training

12. Charging the furnace

15. Travel & Relocation Travel –Large National Customers –Number of Production Facilities Matter Relocation –A Must for Success –Typically Exciting Cities

16. Electronic Commerce B2B Transactions $2.7 Trillion 2004 –Forrester Research 61 Dot Coms in Metals Business Seat at the Table is Key Cargill Steel Example - GSX

17. Cargill Steel Kelley School of Business Recruiting October 24, 2000 matt_salis@cargill.com www.cargillsteel.com