1. UNIT 2: MEDIA IMPACT: CULTURE AND VALUES

2. Cornell Notes
Essential Question: “What is culture, and how can it affect human life?”

3. Culture Humanity’s medium
There is not one aspect of human life not touched and altered by culture
Every expression of our existence contributes to what we call culture

4. Components of Culture
Nonverbal communication
Material objects

5. Values http://www.youtube.com/watch?v=IY_bhVSGKEg Norms
Components of Culture
Values
Norms
Full house (4:00)
Language:
“Nice kicks.”
“He’s a creeper.”
“Don’t bogart the pizza.”
“Don’t be such a dweller.”

6. Culture affects our… Personality Self-expression Shows of emotion
Thinking process
Movement, gestures
How cities are planned and mapped out
How transportation systems function
How economic and government systems work

7. Your Turn Burnsville Janesville, MN Many rural/farm areas
Small downtown with limited resources
No taxis/bus
JWP is social activity
Four bars on main street
Three churches (Catholic, Lutheran, Methodist)
Restaurants are bars
School holidays revolve around religious holidays

8. Cornell Notes
Please check your notes and fill in any questions or additions that you need.

9. Cornell Notes
Essential Question Two: “Why is culture learned and not taught?”

10. Characteristics of Culture
Culture is learned (often subconsciously)
Culture satisfies needs
Culture is dynamic and adaptive
Culture constantly changes
Culture is uniform within a society

11. Society
Organized people who constitute a culture

12. Dominate Culture
What most of a society believes, looks like and behaves

13. Subculture
A group that possess traits distinctive enough to distinguish from the dominate culture.
Could be…
Status
Ethnic background
Residence
Religion
Etc.

14. Values
The cognitive representations of our understanding of the most basic needs and goals of our culture.

15. Characteristics of Values
Relatively few in number
A guide for culturally appropriate behavior
Subjective- No objective truth
Not tied to specific objects or situations
Enduring and difficult to change
Personal; significance varies from person to person
Most are accepted by the members of a society.

16. THE AMERICAN CORE VALUES

17. Achievement and Success
Material possessions are signs of success.
If you word hard, you are justified in rewarding yourself.
Dove Men + Care
Dodge Charger

18. Activity People should always be active.
Your leisure time will be enhanced if you have __________ product or service.
Sprint the Now Network
Play 60

19. Efficiency
Things that solve our problems or save us time are valuable.
You need this product or service because it will save you time and/ or money.
Verano
Geico

20. Progress It is possible to improve our lives
If it's new or improved, this product is better than what you are currently using.
Sony 3D TV
iPad

21. Material Comfort We deserve luxuries if we work for them
Your life is improved by owning luxurious products.
Infinity M
CR-V

22. Individualism It is important to be exceptional.
You can buy things that will make you unique and different
T-Mobile MyTouch 3G
Wheat Thins

23. Freedom There should be no limits to what we can do or have.
You should always have choice when buying anything.
Kindle
AT&T

24. Conformity It is important to be accepted by others.
Buying certain goods and services will help you fit in or be accepted.
Just for Men Hair Color
Jennio Switch

25. Humanitarianism We should help others in need.
It is your responsibility to help others and give back.
Pepsi Refresh Project
Sarah McLachlan

26. Youthfulness Getting older is bad.
A youthful appearance is greatly desirable.
Just for Men Hair Color
Neutrogena

27. Cornell Notes
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