1. Marketing Study Days Presentation by Ingrid Francis
Enquiry Services Librarian
The Christie NHS Foundation Trust

2. Putting it into context
The Christie School of Oncology is a world class teaching centre
Provides training for healthcare professionals
Study days: administered by the Events Team generate income to the School of Oncology.

3. How it started
Started Library Blog June 2016 when new in post:
November 2017: Posted a blog post about Oncology resources for Elderly Medicine
The Events Team manager saw the tweet
Contacted us

4. Email request for geriatric oncology blog

5. Creating the blog 3 of us gathered resources Ingrid wrote the blog
Project successfully launched

6. Often with WAYFless links
Blog Post
Promotes library resources: Ejournals, books, eBooks.
Latest publications including Open Access
Guidance from NICE, Kings Fund, organisations such as Charities, eg. Macmillan
‘Behind the Headlines’ articles
Video/Podcasts/apps
Anything relevant!
Often with WAYFless links

7. Follow up
Provided a list of references with links for 2 of the presentations
But this was a lot of work

8. Potential follow up idea
Before event ask presenters for a few key documents
Slide 30 – Gold standard: frailty triggered MDT assessment adapted from work within this document
Slide 37: source of figures for 8% reduction in beds

9. Follow up plan

10. Phase 2: Summer 2018 New Events Team manager Keen to continue
May – haematology
June – radiotherapy summer school
July – Enhanced supportive care
Working part time with the Events Team during this time so more integrated in their work and processes
Building better tracking – exciting developments

11. promotion
Blog posted April 20
Mail shot April 30

12. April 30 2018: haematology blog activity
9 individual visitors
All views of the haematology blog

13. Click through evidence
4 clicks to related resources
1 clicked onto event
Library providing added value to the event prior to the point of booking and helping to bring in income: IMPACT

14. Enhanced supportive care blog posted May 16
Click through to booking

15. Even better monitoring
Created Eventbrite tracking links that give an actual monetary value
Now being used on library blogs and tweets on resources related to education events being run by the Events Team

16. Stats So far we have tracked that our blog posts have generated:
106 ‘clicks’ out to view Education Events hosted on Eventbrite
2 Sales of tickets
Revenue totalling £450

17. Where we are at: Winter 2018
Have since collaborated with Education Events by blogging about their Autumn Events on Lung Cancer, Oncology MDT’s and Hepatopancreatobiliary (HPB) Cancer
Hoping to have blog hosted on LIHNN Wordpress asap
Continuing to track and have events to blog about for Spring
Looking to develop Google tracking links for other projects to monitor effectiveness.
Develop key documents for follow up: formal process/procedure?
Better dialogues and sharing of information between Library and the Events Team – lead to Marketing Corner Project involvement

18. Any questions? @christielibrary @ingridboring @TheChristieSoO