1. What Brands are Looking For
BECOMING A PRO AT WORKING WITH BRANDS
BECOMING A PRO AT WORKING WITH BRANDS
Do’s and Don’ts
What Brands are Looking For
Do:
Share a specific blog post idea. Include the images you would create and the story you would tell. 
Follow up with brands after a post is published. Ask for feedback and share stats and success stories. 
Put your all into sponsored posts. 
Only work with brands who are a great fit. 
Stay authentic
Be professional and creative = winning combination!
Don't:
Expect that all brands have budget to work with bloggers.
Charge more than you are worth when starting out. 
Be afraid of talking money even when it's uncomfortable.
Work with brands because of the money. The product and brand should be a great fit. 
Don’t use slang, hashtags or acronyms in s to brands
Be discourage by your numbers- they aren’t always the determining factor.
Total Reach (Site Uniques + Social Footprint)
Whose Voice + What’s the POV?
Audience
Photography
Homepage SOV
Post Regularity + Quality
Your Offline Presence
How To Stand Out
Be consistent
Find your niche and stick to it
A clean and polished blog
A Pitch-Perfect
Photography
Media kit and numbers
Your creative voice
Your creative angle and ideas
The audience you attract
Your aesthetic – the look and feel of your blog
The quality of your work
We’re Here to Help
@nomadluxuries
@livethefancylife
@sweetcsdesigns
@Chairish

2. Responding to a Brand Checklist
BECOMING A PRO AT WORKING WITH BRANDS
Responding to a Brand Checklist
Pitch-Perfect
Action Steps
Thank them for the .
Tell them why their product or service is a good fit on your site. 
Insert your value proposition. What makes your blog fabulous? Be specific with numbers and information. Don’t make them up. Use google analytics or a reliable tool to help keep track of your stats. 
Show your value with past examples or photos. For example, I’ve attached a before and after photo of a room makeover I recently did with another (noncompeting) brand. 
Ask questions. What are your client’s goals? What is the timing of the project? Who is the client? The magic question might fit here too. What is your budget for working with bloggers? 
Share how much you want them to reach their client’s goals and how you’d help them achieve that in a brief way. Include your specific blog post idea. 
Share your sponsored post package you believe would best serve them and tell them the rate you charge to work with them on this package. Let them know you have other packages available as well. If you aren’t comfortable with doing this, you can also use the magic question here to get a sense for their budget before responding.
Offer to answer any questions they might have. 
Sign off respectfully and professionally. 
Keep it short and sweet
Introduce yourself and your blog | ‘elevator speech’
What are your goals?
Do your research | know the brand and their audience
Offer 2-3 unique and creative ideas
What can you offer to the brand? Mutually beneficial relationship
Media kit
Finding your value.
What is your strength?
Amazing high quality content
Large beautiful images Blog pageviews, unique visitors and other stats
Social media following Engagement
More
Resources
Pollinate Media Group
Weave Made
Social Fabric
Clever Girls Collective
TapInfluence
The SITS Girls/Massive Sway
Linqia
Mode Media
Popsugar Select
One2One
Blogger Meets Brand
Find Your Influence
Some ad networks (mediavine, adthrive)