2. Title: Content Analysis Date: 5th June 2017
Assessment Objective: To recap the research methods so far and introduce students to content analysis.
Learning Outcomes and differentiation
Grade
Challenge questions
To identify the different research methods and be able to identify studies we have used that use these research methods and be able to identify strengths and weaknesses of each method.
A* - B
What research methods have we covered so far? What studies use these research methods?
What the advantages and disadvantages of each study?
To identify the different research methods and be able to identify studies we have used that use these research methods
C - D
To be able to identify the difference between each research method.
E - F
Success Criteria
To be able to identify the research methods covered and be able to identify studies and advantages and disadvantages for each method.
Do Now!
Describe the results from Ramirez et al (2001) study (4 marks)
Key words:
Laboratory experiments
Case studies
Questionnaires
Animal experiments
Biological Data
Observations

3. New Title:
Research Methods

4. Research Methods
What are experiments? What key words do we now associate with experiments?

5. Write the following down with notes to help remind you of key words:
Research Methods
Write the following down with notes to help remind you of key words:
IV (page 109)
DV (page 109)
Repeated measures design (page 37)
Independent groups (page 37)
Ethics (page 44 – 47)
Quantitative (page 71)
Qualitative (page 71)
Mean, medium, mode (page 40)
Hypothesis (page 38)
Participants

6. So far, what research methods have we come across so far and when?
(what studies have we covered?)

7. Research Methods
For each one of the following create a subheading (or mind map) and list when we have used them and identify strengths and weaknesses
Laboratory experiments
Case studies
Questionnaires
Animal experiments
Biological Data
Observations

8. Research Methods
Laboratory experiments Loftus and Palmer Haslow’s monkeys Bashing Bobo Carmichael et al (1932) Bartlett (1932)

9. Case studies Little Hans
Research Methods
Case studies Little Hans

10. Questionnaires Ramirez et al (2001)
Research Methods
Questionnaires Ramirez et al (2001)

11. Biological Data The eye Hormones and aggression
Research Methods
Biological Data
The eye
Hormones and aggression
Every nature nurture debate going!
Hobson and McCarley (1977)

12. Research Methods- Content Analysis
New Title:
Research Methods- Content Analysis

13. Read pages 104 and 105 from the text book.
Research Methods
Content analysis
Read pages 104 and 105 from the text book.

14. Content Analysis
We are now going to create our own content analysis research on aggression in 2 Hollywood movie clips
(Transformers Trailer & Despicable me 3 Trailer)
BUT FIRST…. We need to consider the key points that we need to consider before starting our research?

15. Content Analysis
Aim: to use content analysis to see if movies encourage aggressive behaviour Hypothesis: Movies have a lot of aggressive behaviour Method: what are we going to look for? Eye contact / body language / swearing / shouting / opposite of each of these? Results: Conclusion: Ethics: Evaluation:

16. Content Analysis Behaviour eg Transformers Trailer
Despicable Me 3 Trailer
Fire
Loud banging music
Kissing
Prolonger looking
Hitting
Cuddling
A tally is then created
Each aggressive behaviour needs to have the opposite so we can compare

17. Content Analysis Transformer Trailer:
Despicable Me 3 Trailer:

18. Content Analysis From a tally we can create descriptive statistics:
Mean
Median
Mode
Range
A graph
Behaviour eg
Transformers Trailer
Despicable Me 3 Trailer
Fire
Loud banging music
Kissing
Prolonger looking
Hitting
Cuddling

19. You can now complete….
Aim: to use content analysis to see if movies encourage aggressive behaviour Hypothesis: Movies have a lot of aggressive behaviour Method: what are we going to look for? Eye contact / body language / swearing / shouting / opposite of each of these? Results: Conclusion: Ethics: Evaluation: