1. Investigating...
Advertising Slogans
Sprite
L'Oréal

2. SPRITE
SPRITE
SPRITE
SPRITE

3. SLOGAN
p: You drink Sprite
q: You obey your thirst

4. CONDITIONAL STATEMENT
If - then
Hypothesis
Conclusion
p  q

5. CONDITIONAL
If you drink Sprite,
then you obey your thirst.
p  q 1

6. ~ p : You don’t drink Sprite ~ q : You don’t obey your
NEGATION (~)
The negative of a statement.
~ p : You don’t drink Sprite
~ q : You don’t obey your
thirst

7. ~ p  ~ q If you don’t drink Sprite, then you don’t obey your thirst.
INVERSE
If you don’t drink Sprite,
then you don’t obey
your thirst.
~ p  ~ q 2

8. If you obey your thirst, then you drink Sprite.
CONVERSE
If you obey your thirst, then you drink Sprite.
q  p 3

9. If you don’t obey your thirst, then you don’t drink Sprite.
CONTRAPOSITIVE
If you don’t obey your thirst, then you don’t drink Sprite.
~ q  ~ p 4

10. Sprite If you drink Sprite, then you obey your thirst.
If you obey your thirst, then you drink Sprite.
If you don’t drink Sprite, then you don’t obey your thirst.
If you don’t obey your thirst, then you don’t drink Sprite.

11. Because
you’re
worth it!

12. p: You use L'Oréal products q: You’re worth it
SLOGAN
p: You use L'Oréal products
q: You’re worth it

13. CONDITIONAL
If you use L'Oréal products,
then you’re worth it.
p  q 1

14. ~p  ~q If you don’t use L'Oréal products, then you’re not worth it.
INVERSE
If you don’t use L'Oréal products,
then you’re not worth it.
~p  ~q 2

15. CONVERSE
If you’re worth it,
then you use L'Oréal products.
q  p 3

16. ~q  ~p If you’re not worth it, then you don’t use L'Oréal products.
CONTRAPOSITIVE
If you’re not worth it,
then you don’t use L'Oréal products.
~q  ~p 4

17. If you use L'Oréal products, then you’re worth it.
If you don’t use L'Oréal products, then you’re not worth it.
If you’re worth it, then you use L'Oréal products.
If you’re not worth it, then you don’t use L'Oréal products.

18. YOUR TURN !
Choose a product (food, drink, car, cosmetics, clothing, etc.).
Using a media source (newspapers, magazines, internet, television, or radio), find its slogan.

19. PRESENTATION
Create a PowerPoint to present your analysis
the product (or brand) name
picture(s)
slogan
all four statements
your reflections

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