1. Weekly Webinar
Amy - Hi everyone, and welcome to this week’s Vendasta webinar, coming from Saskatoon, Saskatchewan, Canada. We’ll give people a few more minute to join and in the meantime, I’d love to know what your holiday plans are? I’m thinking of booking a last minute getaway to Calgary or Vancouver. How about you? Send me a chat!
[read chats]

2. Vendasta’s Website Offerings
Megan Wingate
Product Marketing Specialist
Hi everyone. My name is Megan and I’m here to talk to you about some of Vendasta’s website offerings we have available in our Marketplace.

3. Looking to grow your revenue?
Vendasta’s Marketplace offers best-in-class digital products and services for you to sell to local businesses. We’ve done all the work for you to bring together the best solutions and negotiated great rates. Marketplace provides your clients with valuable marketing and advertising tools while growing your revenue!
Just a quick review to any new partners, Marketplace is your single source of truth for all products that Vendasta offers. Almost every product, service and offering Vendasta has is available in the Marketplace. From fulfillment to reputation to websites—our entire company and different teams work together.

4. Where? Head to the “Marketplace” tab in Partner Center.
Company name
Head to the “Marketplace” tab in Partner Center.
Live demo, later!
Access to Marketplace lives right in Partner Center. If this doesn’t look familiar to you, please let me know!

5. Every product is a new revenue stream!
Amy
And every Marketplace product, every Vendasta product, is an avenue for additional revenue.

6. We’ll get to them, we promise!
Questions?
We’ll get to them, we promise! ?
A quick housekeeping item: As usual, we will have a live Q&A at the end of the session. So if you think of questions during this presentation, please type them into the chatbox and they will be answered towards the end of the session.

7. The Local Marketing Stack
Digital Advertising
Listings
Reputation
Social Marketing
Website / In Store
CRM / Loyalty
Do they know
about you?
Can they
find you?
Do they
trust you?
Do they
like you?
Will they
convert?
Will they
remain loyal?
The first step for a business…
Okay, so with that let’s start!
This is the new local marketing stack for businesses who want to succeed in today’s digital-first world. The order you see here (Do customers know about you, can they find you, do they trust you, do they like you, will they convert and will they remain loyal) is how a prospect or customer discovers a business.
But, what’s most important for a business to have, to maintain and to effectively utilize.. Is a website! That’s the topic we’re discussing today.

8. Website Website Intro Slide
Amy
Today consumers expect websites to be mobile-optimized, fast, and informative. It’s important to help your clients build a mobile-friendly website that provides instant access to their phone number, address, hours of operation, and social media pages.

9. You need to be offering websites!
Digital Service Category
Web Hosting
Website Design / Maintenance
SEO
Online Video Production
Mobile Media Management
App Design
Online Consulting & Research
Online Advertising Management
Social Media Management
Online Agency / Exchange Fees
Reputation Management
Opt-In List Management
Display Ad Design
Management
Listings Claiming (Pay Per Call, Call Tracking)
Digital Press Release Distribution
Blog Development
Online Contest / Game Development
List Purchase
Site Visitor Analysis
TOTAL
2015 Spend
$39,600,619,777
$27,713,229,388
$5,164,513,972 $1,218,024,380 $1,053,811,149 $934,632,169 $751,548,333 $634,322,999 $626,441,168 $518,276,402 $424,195,854 $318,146,891 $304,130,015 $241,020,372 $225,217,583 $199,210,005 $65,782,381 $61,179,043 $17,875,471 $15,255,141
$80,087,432,492
2016 Forecast
$34,683,001,392
$26,696,959,330
$5,922,955,282 $2,415,789,877 $2,847,959,725 $1,361,356,612 $877,075,776 $1,293,755,012 $2,184,556,245 $670,199,102 $1,340,284,435 $997,896,770 $337,443,377 $242,478,430 $809,193,028 $259,890,182 $42,210,307 $50,545,194 $147,010,743 $1,336,863,092
$84,517,423,911
Change
-12.4%
-3.7%
14.7% 98.3% 170.3% 45.7% 16.7% 104.0% 248.7% 29.3% 216.0% 213.7% 11.0% 0.6% 259.3% 30.5% 35.8% 17.4% 722.4% %
5.5%
Over 72%
Web hostings and website design and maintenance are the top categories of digital service spend.
[click] Over 72% of digital service spend is on websites.
We all know: Websites are a pillar of the local marketing stack and if you aren’t offering them, you are missing out ― you need to get a piece of this pie.
Source: Borrell Associates Inc. (2016)

10. Start the website—your way
Website enhancements
Websplanet Create sites from a templated builder
Scheduling
Chat
Forms
Website Pro WordPress hosting on the Google Cloud Platform
Marketing Services Design, build, and ongoing maintenance
Auto Chat
Lead capture
Testing & Optimizing
So that’s why website is Vendasta biggest product category in Marketplace.
We have 3 awesome products to start you on your website journey. And tons of Marketplace apps you can add to enhance your website once it’s built.

11. Where do I start? Use WordPress? Build quick sites We do it allllll
If you currently use, or would like to start offering WordPress websites, Website Pro hosting is for you. DIY, for you!
Build quick sites
Website Builder allows you or your clients to easily create sites with a drag and drop builder.
DIY or DIFM, for your clients!
We do it allllll
Vendasta’s Marketing Services team will build the entire site. The service is Website Creation.
DIFM, for your clients!
So where do you start.
It’s very different for everyone and depends on what you want to provide or do for your clients.
Click
Let’s take a quick cruise through each of these products.

12. App: Website Pro Website
So let’s start with our very own hosting product - Website Pro.
At Vendasta, we believe that website hosting should be effortless and dependable while hosting sites that are also fast, secure and backed up automatically.
Website

13. Complications Quality of Hosting
Time wasted on the phone with hosting support
Engagement
Lack of engagement and cold web clients
Scaling
Hard to scale without adding additional employees
STOP WASTING YOUR TIME
With Website Pro
Setup
Time spent on setting up or importing a new site
But website hosting is often challenging, setup can be technical and time consuming involving calls with support. Once you do have a site up and running, it can be difficult to scale as you add more website clients. Then at the end of all your work, you can still be left with a lack of engagement and cold web clients.
Does this sound familiar? What are some of the obstacles or opportunities you see at your agency?
[Restate things you already know about the prospect and two way communicate.]
Problem: Quality of Hosting is subpar.
What they need: They need a stable, high tech solution. (Website Pro)
Problem: Technical staff (or otherwise) are tied up setting up, or supporting their current hosting.
What they need: They need something that is going to save them time. (Website Pro)
Problem: One time revenue, build site and done.
What they need: They need a product that can help get recurring revenue, hosting, and part of a larger platform. (Website Pro)
Problem: Not doing websites, but are building a team or really want to do it themself.
What they need: Just webhosting! (Website Pro, but great time to suggest Website Creation too, to avoid complexity of having to onboard staff, time, ect.)
Problem: Not doing websites, don’t want to hire a team, and is concerned about complexity of providing websites and hosting.
What they need: A solution that provides them with experts to create websites for them, without any complexity. (Website Creation)
Problem: Don’t want to hire more people.
What they need: A solution that easily scales. (Website Creation)
Problem: Don’t want to divert time and resources from big projects for small websites “not worth their time” but they could be making money off this.
What they need: A solution that will allow them to sell small sites not classically worth their time.
Website

14. One low cost includes everything.
App: Website Pro
One low cost includes everything.
We include it all
Free daily backups.
Free SSL certificates.
Free subdomain.
Free reporting.
Free monitoring.
World-Class Cloud Hosting
Google Cloud Platform.
World-class reliability.
Speed.
Scale.
Security.
$10
/account
/month
Closed Beta Pricing
With Website Pro you are getting World class hosting that includes features other hosting providers charge extra for but Website Pro is only $12 an account per month.
Website

15. A familiar CMS, fully integrated.
App: Website Pro
A familiar CMS, fully integrated.
“We won’t have to create users? That’s great! We were charging extra for creating logins for users because of the work involved.”
It’s WordPress
60% of CMS-based websites use WordPress.
Power of plugins.
Vendasta Advantage
Stickiness of being in Business Center.
No more separate logins.
Plug in Marketplace products.
Website Pro gives pairs the most popular Content Management system (WordPress) with the Vendasta Advantage:
Stickiness of being in Business Center
No more separate WordPress logins ― users are handled via Business Center
And Marketplace products that plug into your website

16. 2. Watch website be created
App: Website Pro
How easy is it?
1. Fill out Form
2. Watch website be created
3. Access Website
Setting up a new website is easy with Website Pro’s one click WordPress setup wizard. All you have to do is enter the business’s name and a domain name, and then click continue. That’s it.
Then, you’ll see a short loading animation while the site is getting set up. Once it’s ready to go, you’ll be taken to the Website Pro dashboard where you can start building the site.
Website

17. Fully integrated to drive engagement
App: Website Pro
Fully integrated to drive engagement 1
¯¯¯
Conveniently access
via Business Center 2
One click into WordPress; no separate logins 3
Daily backups & one-click restores 4
Live reporting
The Website Pro dashboard is where you go to:
Conveniently access Website Pro via Business Center.
One click into WordPress (with Administrator access); there are no separate WordPress logins.
Daily backups & one-click restores at anytime ― our Support team is also available to help with any issues that doing a restore won’t fix.
See live reporting that uses Google Analytics (you can also set up your own Google analytics if you wish).
Website

18. Review: Why partners host with Website Pro?
Part of Vendasta platform
All products in one place
One login for all users. Using our VBC login reduces most common point of entry for WordPress hackers
“We won’t have to create users? That’s great! We were charging extra for creating logins for users because of the work involved.” Vince
Automation - set up and restore a site with a click
“Oh sweet this will make it so fast for Jared to set up sites. We knew there had to be a faster way.” Bryn
Managed hosting - don’t have to manage servers (we do it for you).
"If our IT guys have to deal with another website catastrophe, they are going to fall over dead.” Chuck
One price no matter the size - all you can eat!
Bryn puts small sites on a cheap host and then has to pay $40+/month to put big sized sites on WPEngine
Let me know if any of your Partners are interested

19. What is managed hosting?
Managed hosting is:
All technical aspects of running WordPress is managed by the host.
This includes:
Security (malware scanning)
Speed
WordPress updates {coming}
Daily backups
Website uptime
Scalability
It is NOT managing website
3 edits per month, etc.
People may ask this, but site maintenance is only included when Marketing Services builds your site.
Let me know if any of your Partners are interested