1. Successful Recruitment and Retention Techniques
Presenter: Linda Wincek-Moore

2. Census According to 2010 census Worcester has
29,000 people age 60 and older
4,000 people age 85 and older
Worcester Senior Center has people come through the door each day

3. Evidence-Based Programs
The senior center offers Chronic Disease Self-Management, Healthy Eating for Successful Living in Older Adults and A Matter of Balance at least 2 times a year
Diabetes Self-Management and Powerful Tools for Caregivers at least once a year

4. Health Fitness programs such as aerobics, yoga, tai chi….
Services such as massage, podiatry, blood pressure screenings…
Health education programs….
Amy review slide

5. Promoting
We offer a wide range of fitness and health education programs. Our participants take many of these programs in which we can then promote the evidence-based programs and vice versa
Through grants we are able to offer the programs and corresponding materials free of charge (donations accepted)

6. Promoting (cont.)
Evidence-based Programs are emphasized at health fairs, community events and network meetings
Discussion of evidence-based programs takes place while interacting with participants at the senior center
Our receptionist wears hats designed for the specific program resulting in inquiries

7. Get the Word Out! Worcester Magazine Worcester Telegram & Gazette
Senior Scoop
Flyers
Outreach to diverse population

8. Advertisement Stay Active, Stay Strong, Stay Standing!
Call to register for
one of the following FREE programs:
“My Life, My Health” starts Aug. 21st
“A Matter of Balance” starts Sept. 10th
“Balance, Strength Training and Exercise”
2 sessions start Sept. 5th or Oct. 31st.
Each program has 6 to 8 classes which will be held
at the Worcester Senior Center.
Take charge of your health!
Funded in part by the Greater Worcester Community Foundation.

9. Newsletter
Our newsletter is mailed directly to 1,000 homes and 2,000 copies are placed throughout the city including city hall, public library, housing complexes and area grocery stores
The newsletter is also on the city website and programs are highlighted on the city calendar
Evidence-based programs are also discussed on the Senior Speak radio/TV show

10. Incentives
Certificates are given at the completion of the workshop. Participants proudly share this with others promoting further interest
Many of our participants enjoy the first workshop so much they sign up for the other evidence-based programs

11. por completar el programa de Asunto de equilibrio
Certificado de termino del curso
por completar el programa de Asunto de equilibrio
el 9 de diciembre, 2011
Tina Forget
Instructora
Linda Wincek-Moore
Instructora

12. Collaborations
We reach out to partner from different agencies for co-leaders (Americorp volunteers and ASAPs)
We offer a variety of different leaders for all the evidence-based programs