1. Lesson #3: Worshipping at the Altars of Adi, Phil and Kevin

2. Role Play
3 Entrepreneurs
3 Consumers

3. Adi Dassler
Kevin
Plank
Phil
Knight

4. 1964
1968
1953
1936
1948

7. Tale of the Tape
Market Cap (share price times the number of shares outstanding – 7/22/16)
$29 billion $95 billion $18 billion

8. Starting Lineup Derrick Rose Kobe Bryant Bryce Harper
Lionel Messi Lebron James Cam Newton
Dwight Howard Christiano Ronaldo Michael Phelps
RGIII Neymar Jose Reyes
Caroline Wozniacki Maria Sharapova Lauren Cheney
Bayern Munich FC Man U. Tottenham Hotspur FC
Texas A & M U. of Texas Texas Tech
Wisconsin UGA U. of South Carolina
U. Of Nebraska Duke U. of Maryland
UCLA Clemson Auburn
U. Of Michigan U. of Alabama Kelley O’Hara
Arizona State U. of Arizona Notre Dame

9. $3.8 million
in cash
$4.4 million
in gear
…yearly

10. How many reasons did U of L have for staying with Adidas?
$39 Million for 5 years
How many reasons does UK have for staying with Nike?
$30 Million for 8 years

11. Largest Contracts
Here are some of the largest contracts between sports apparel companies and Division I athletics programs (per year):
1. Notre Dame: $9 million (Under Armour)
2. Michigan: $8.2 million (Adidas)
3. Louisville: $7.8 million (Adidas)
4. UCLA: $7.7 million (Adidas)
5. Kansas: $6.1 million (Adidas)
Sources: Portland (Ore.) Business Journal and ESPN

12. …Died in the
Late 1980’s
Bob Gamm