1. The Most Valuable NCAA Apparel Deals
2018

2. #14
Alabama
$5.2 million

3. #10
Auburn
$6.6 million

4. #9
Kansas
$4.8 million

5. #8
Texas A&M
$6.875 million

6. #7
South Carolina
$6.9 million

7. #6
Wisconsin
$9.05 million

8. #5
Michigan
$9.94 million

9. #4
Ohio State
$10.6 million

10. #3
Texas
$13.05 million

11. #2
UCLA
$15.55 million

12. #1
Louisville
$19 million

13. The Most Valuable NCAA Apparel Deals in 2018
Discussion Questions

14. What is sponsorship?
Why do brands like Nike, adidas, Under Armour and Jordan want to sponsor NCAA sports programs?
How do you think brands decide which programs they want to sponsor? Do you think those sponsorships have any impact on sales for the brand? Why or why not?
Why do you think the sponsorship fees being paid to athletics programs by apparel companies continues to rise?

15. According to this story, are the apparel deals paid entirely in cash
According to this story, are the apparel deals paid entirely in cash? How else can an apparel brand provide value to an athletics program other than just cash?
Are you surprised by which programs have the biggest deals? Why or why not?
Alabama’s football team is almost always ranked as one of the top teams in the country. Why do you think they only have the 14th biggest apparel deal?