1. National Ploughing Association

5. National Ploughing Championships Exhibition

9. National Ploughing Championships The Facts
3 day event
Held annually
Average attendance over 3 days 250,000
800 acre site
Regional, National and International Audience
Europe’s largest outdoor event
Special guests include President, Taoiseach, Ministers, Television & Sporting personalities
Extensive National Television & Radio coverage
Over 1,700 exhibitors

12. SPECIALIST CATEGORIES OF EXHIBIT
MACHINERY & LIVESTOCK EXHIBITION FORESTRY VILLAGE AUTO ARENA BIO ENERGY VILLAGE FINANCIAL SERVICES ENTERPRISE IRELAND INNOVATION ARENA FARM MANAGEMENT SERVICES HOME & GARDEN RURAL ORGANISATIONS GOVERNMENT DEPARTMENTS & AGENCIES NATIONAL ASSOCIATIONS TENTED TRADE VILLAGE : Educational Agencies Business Arcades Lifestyles & Leisure Retail Outlets Craft Village Food Fair Hotel & Tourism Health & Beauty

15. 350 Ploughing Competitors 17 All-Ireland Ploughing Finals
Qualification to World, European and Five Nations
Horse/Vintage/Conventional/Reversible/Standard Ploughing

17. Special Interest Programme
FASHION SHOWS
ENTERTAINMENT ON BANDSTAND
HUNT CHASE
VINTAGE EXHIBITION
HUSQVARNA POLE CLIMBING
SHEEP DOG TRIALS
WELLY THROWING
CRAFT DEMONSTRATIONS
COOKERY DEMONSTRATIONS
ALDI BROWN BREAD FINAL
BEEF DEMO.
SHEEP SHEARING
MEGGARS

19. WHY “THE PLOUGHING” IS A TRADEMARK EVENT FOR BUSINESS IN IRELAND
Average attendance of 250,000.
Capacity trade arena - upwards of 1,700 exhibitors.
Biggest range of Products and Services at any European Trade Exhibition.
National & International Media, Trade Profile.
Economic Impact of €36 million. (UCD Economic Report, 2011)
Audience age profile (21%), 31-40(22%), 41-50(24%), 51-60(17%)
Gender of Attendees – 63% male, 37% female.
Equal representation among the social classes in attendance at the Championships.
64% of attendees are most interested in the agricultural machinery.

20. The National Ploughing Championships 17th, 18th, 19th September 2019 Ballintrayne, Fenagh, Co. Carlow