1. Present and Future of LIVE Orienteering
David Wästlund

2. IOF Channels LIVE orienteering/Events IOF Eventor/Events
World Ranking System/Athletes & Statistics
World Ranking management
World Cups management
Orienteering.org/Official communication
Social media/Visibility
Facebook/IOFArena
Twitter/IOForienteering
Instagram/iof_orienteering
Youtube/IOF Orienteering

3. Our Digital Strategy - Which channel to use?

4. What is LIVE Orienteering today?
Our main Orienteering fan platform
12 events
15 events
11000 user-accounts
2600 have purchased at least one paid event
Features 2018
Live Orienteering Events
Live Web stream
Live GPS tracking
Social media visibility
Possibility to have paid events (Ticket purchase)
Sponsors visibility and advertisements

5. LIVE Orienteering - the first page

6. Event page

7. LIVE Orienteering - the race page

8. LIVE Orienteering setups - today
Level of setups and functionality
Payment Provider
Ticketing available
Geoblocking
Web TV Stream
GPS Tracking
Live results
Setup 1 – All functionality ticket event
Paypal
Yes
IOF Livestream account
Livestream viewer
GPSeuranta
Emma client
Setup 2– All functionality, free event with geoblocking on Web TV
n/a No
https embedded GPS Tracking viewer
Setup 3– All functionality free event without geoblocking
No (Maybe)
https embedded Web TV Stream viewer
Setup 4– Part functionality free Event
Emma client or Link to external live results

9. Proven providers of LIVE content
Live Web TV
IOF Livestream© account + viewer (preferred and free for organisers)
YouTube Livestream works
GPS-tracking
GPSeuranta (preferred, only provider to have paid lock)
TracTrac
Sportrec
o-gps-center.ru
Livelox
Live results
Emma client (free to use 2018)
Some other live results pages can be harvested by Emma and Peter Lövås

10. How do we produce the best digital footprint at your event?
Define your Live requirements and what they mean to you
Any event can move up the requirement matrix but define the quality early
Coordinate IOF resources and organiser resources
The Digital Plan
Always focus on the IOF Channels
Complement sometimes with Federation/Organiser channels (Facebook stream etc)
Always use agreed hashtags
Find engaged (young) team of digital content media producers

11. Future Targets according to strategy
From to that have watched one or more events
Known Quality of Live Events
Increase user experience
Better usability in defined platforms and devices
Increase followers, especially youth
By better social interaction
By better presentation of our stars
Increase no of certified/proven suppliers
Develop other types of paid events/funding of Live events

12. LIVE Orienteering 2018 Develop the platform: Improve content:
Improve user experience with current functionality
Improve the social media flow and live chat
Improve content:
Continue to deliver our World Championships and World Cups to known quality
Establish Digital plans
Market LIVE Orienteering for other orienteering events
Build a stable advertisement and sponsor sales

13. The Digital Plan
At -12 months (WOC) to – 6 (WCup) months before event date
IOF Communication manager and Event TV/Media manager coordinates the IOF resources and organises around all digital communication, TV and Media
Channels
(IOF facebook; Organiser facebook; Instagram account)
Audience
Hashtags
TV productions, timing and quality
Time and timezones
LIVE Orienteering setup (Livestream account; GPS tracking stream; Live results)
Pre-event plan; Race day plan; After the race plan