1. AVMS: Ensuring current review positively impacts European jobs, growth and investment
Commercial broadcasters & sales houses seek a Directive that
Upholds media plurality, cultural diversity and creativity
Preserves the competitive strength of Europe’s audiovisual media sector in a converged world
Enables multi territory distribution of content, freedom of expression, media pluralism and audience choice
Ensures strong protection of minors, human dignity and media diversity/plurality
Enables advertising as a key driver for financing media content
This means rules that follow 5 principles
Country of Origin Principle is vital and should remain the cornerstone of AVMS-D
AV audiences benefit from robust protection and further restrictions are disproportionate
AVMS-D should provide for appropriate and proportionate access services
Greater flexibility for commercial communications to maximise investment in content, reflecting changing consumer expectations and ability to compete in a global marketplace.
Rules on promoting European works should be proportionate and respect audience demand, innovation and niche/small services (i)
(i) C+ does not endorse this position
February 2017