1. Of Baking and Board Games: Shaping the Future of Ballinasloe
Recipes for Success: Understanding the Ingredients
Playing the Game: A Wealth of Winning Ways

2. Recipes for Success in Ballinasloe: Understanding the Ingredients

3. What get’s measured; get’s done!

4. an over-baked metaphor...
But first...
an over-baked metaphor...

5. Focusing on progress...
People
Ingredients
Tools

6. ...& understanding variety

7. & understanding places
Focusing on progress
& understanding places
Focusing on process & progress
Know starting point
Monitor & manage impact of interventions
Understanding different places
Assess town function & issues
Compare progress over time & place

8. different places & futures
Understanding
different places & futures
Colwyn Bay
Bangor
Holyhead
Flint
Wrexham
Caernarfon

9. Wooler
Tonbridge Wells

10. Your Shoppers and Businesses can tell you:
What percentage of shops are independent?
What percentage of shoppers are local or visitors?
How busy is the town centre on a normal day?
How much do shoppers normally spend in town?
How easy is it to park in town?
How popular are restaurants in town?
What do town users like and dislike about the town?

11. Evidence & Understanding of Town Centre Change
Function
Number of commercial units; Retail by comparison / convenience; Key attractors / multiple trader representation; Shoppers’ origin
Perceptions & Issues
Shoppers’ perceptions; Business perceptions
Change
Occupancy rates; Footfall; Rents; Business trends; Car parking

12. Getting beneath the Skin of Business Confidence

13. 21st Century Town Centres
Delivering a Vision of
21st Century Town Centres
Retail as part of vibrant & multi- functional town centres
Mix of convenience & comparison; independent & multiples
Vibrant businesses; public services; leisure; culture; public spaces & events
Animated by ‘town teams’ with strategic support from councils

14. Your Towns as Department Store
Get the basics right with signage and car parking that attracts not deters
Create an attractive public realm to build on unique sense of place
Organise events
Innovate and learn from others
Know your customers
Encourage loyalty to boost business
Market effectively with others
Monitor your success

15. Putting Parking in its Place
Manage car parking for:
Cost
Quality
Quantity

16. Putting Town Centres First

17. Online or in-town? Satisfaction with online product info Online access
Satisfaction with online info efficiency
Online experience
“It worries me that everything is going to go on line and there won't be as many physical shops. You'd lose interaction and talking to people rather than computers.”
Town Centre Shopping Satisfaction
“The most memorable experience about high street shopping for myself is it’s more immersive and tactile than the internet”.

18. Taking the Town On-line

19. Putting smiles back on Faces

20. Bringing it all Together
Funds
Income and investment
Place
Access & car parking
Townscape & public realm
Property
Development planning
Property portfolio
Retail
Retail vision
Retail standards & skills
Culture
Culture & leisure
Community assets & services
Market
Town-wide marketing
Local loyalty

21. Creating multi-purpose town centres
AMT (2011). Twenty First Century Town Centres.

22. Town Team Development Function Form Folk Finances Forward Planning
Foundations
Function
Form
Folk
Finances
Forward Planning