1. University of Illinois Mile Square Health Center
South Shore
Business Plan

2. University of Illinois at Chicago Mile Square Health Center (UIC-MSHC)
UIC-MSHC is a Federally Qualified Health Center affiliated with the University of Illinois at Chicago Medical Center. It is one of the largest community health centers in the city of Chicago.
It is managed and staffed by health professionals from the University of Illinois, and has a Board of Directors, 51% of whom are residents of the Near West Side of Chicago.
UIC-MSHC offers a comprehensive array of Medical Care and Social Services which includes Family Practice, Obstetrics and Gynecology Care, Family Planning, Podiatry, Pediatric, Optometry, Nutritional Services, and a Specialty Clinic dedicated to sexually transmitted diseases.
Medical services are provided on a sliding fee scale for patients who possess limited or no medical insurance.

3. Mission Statement
The Mission of the University of Illinois at Chicago – Mile Square Health Center is to provide holistic, quality health care services to a diverse urban community with a continuing commitment to addressing the needs of the underserved. The concept of holistic services includes not only actions to restore health, but also those to prevent disease, promote healthy lifestyles and provide personalized support to individuals and families. In achieving this mission, we acknowledge that our clinical involvement extends well beyond a “building” and into the heart of the community.
We acknowledge our responsibility to treat all we serve with dignity and respect regardless of worldly status, race, ethnicity, or individuality.
We accept the challenge to excel in this endeavor. We recognize that to do so requires a commitment to excellence, flexibility in mind, spirit and clarity in communication.
To Provide Family Focus Care.

4. Goals To increase primary health care for underserved population.
To increase market share of UIC-MSHC.
To increase market share of University of Illinois at Chicago Medical Center in Pediatric and Obstetric & Gynecology sections.
To increase profitability of UIC-MSHC.

5. Organizational Structure
University of Illinois
Board of Trustees
UIC-MSHC
Board of Directors
Office of the Executive Director
Hospital Administration
John J. DeNardo
UIC-MSHC
Executive Director
Henry Taylor
Asst. to Executive Director
Kimberly W. Jordan
Chief Operating Officer
Vary Arrington
Chief Financial Officer
Inn Lee
Medical Director
Tamarah Duperval, M.D.
Community Health Director
Patricia Cooley
Human Resources Director
Gloria Mango

6. South Shore Community
Source:

7. University of Illinois at Chicago-South Shore Health Center
Location:
7131 South Jeffrey Boulevard, Chicago 60649
Services:
Primary Medical Care Services: General Primary Medical Care, Urgent Medical Care, Family Planning, Diagnostic Laboratory, Diagnostic Tests/Screens
OB/GYN: Gynecological Care, Obstetrical Care
Dental Services: Preventive, Restorative, Emergency
Specialty Services: Podiatry, Optometry and Cardiac monitoring services will be referred to UIC-Mile Square Health Center or the University of Illinois at Chicago Medical Center

8. Market Analysis Demographic Characteristics
Total Population
Male
Male %
Female
Female %
Yr 2000
54,520
23,789
43.6%
30,731
56.4%
Yr 2008
55,968
24,690
44.1%
31,278
55.9%
Difference
1,448
901
3.8%
547
1.8 %
Target Market:
Female population; ages 0-44 and 65 +
Male population; ages 0-17 and 65 +
Analyze the size of potential market as well as its growth rate.
Target Population
% of Total Population
Male
Male %*
Female
Female %*
Yr 2000
33,327
61.1%
9,580
28.7%
23,747
71.2%
Yr 2008
33,051
59.0%
9,915
30.0%
23,136
70.0%
Difference
-276
0.8%
335
3.5%
-611
2.6%
* % of target population
Source: U.S. Census Bureau

9. Market Analysis Demographic Characteristics (Continued)
Race
Percent
White Alone
1.4%
Black Alone
97.3%
Native American
0.2%
Asian Alone
0.5%
Multi-Racial
0.6%
Hispanic (All races)
1.2%
Total Minority
98.8%
Hispanic or Latino and Race
Percent
Hispanic or Latino (of any race)
1.2%
Mexican
0.7%
Puerto Rican
0.2%
Other Hispanic or Latino
0.3%
Not Hispanic or Latino
98.9%
White Alone
1.4%
Age
Number
Percent
Under 5
4,197
7.7%
35 to 44
8,395
15.4%
5 to 9
4,579
8.4%
45 to 54
6,978
12.8%
10 to 14
3,816
7.0%
55 to 59
2,453
4.5%
15 to 17
2,235
4.1%
60 to 64
2,290
4.2%
18 to 19
1,527
2.8%
65 to 74
3,544
6.5%
20 to 24
3,712
6.9%
75 to 84
1,908
3.5%
25 to 34
8,341
15.3%
Over 85
545
1.0%
Source: U.S. Census Bureau; Missouri Census Data Center

10. Market Analysis Socio-Economic Characteristics
Population Density: 18,279 Person per Sq. Mile
Household Income:
Total Households 23,571
Median Household Income $27,699
Average Household Income $36,361
Other Income Measures:
Median Family Income $31,228
Average Family Income $41,789
Per Capita Income $15,889
Poverty:
% of Poverty Threshold
Number of Persons
% of 54,520 Total Population
1-49% Below
7,831
14.5%
50-99% Below
6,374
11.7% %
11,579
21.5%
Total
25,784
47.3%
Source: U.S. Census Bureau; Missouri Census Data Center

11. Market Share Analysis

12. Competition Insight U of I at Chicago Jackson Park U of Chicago
Advocate Trinity
Provident-Cook County
Northwestern Memorial
Number of Beds/Type (Set Up):
Total
436
249
560
219
113
696
OB/GYN 45 18 44 28 90
Pediatric 33 2 62 8 12
Percentage of Patients by Payor Source:
Medicare
23.8%
26.5%
27.2%
24.3%
16.5%
28.9%
Medicaid
38.5%
61.3%
27.8%
21.4%
29.0%
11.6%
Commercial
29.8%
4.2%
41.0%
32.8%
9.0%
41.2%
Self Pay
3.3%
1.6%
0.0%
8.1%
45.4%
3.0%
Other/Unknow
4.6%
6.4%
4.0%
13.5%
15.4%
Source of Admission:
Referral
54.8%
21.6%
53.4%
33.8%
3.2%
56.3%
Transfer Hospital
6.0%
0.1%
4.4%
2.5%
Transfer Skilled Nursing Facil.
0.2%
Transfer Other
Emergency Room
39.1%
78.0%
37.8%
61.7%
88.6%
40.9%
Other
0.5%
Utilization:
Deliveries
1,991
320
3,078
1,951
780
8,158
Total Admission
17,409
8,603
27,231
14,478
6,259
45,361
ER Patients
49,098
23,689
68,085
39,921
53,880
62,182
Outpatients Served
433,485
34,235
397,769
9,806
77,594
264,610
Top-Three Zip Codes of Patient Origin:
60608
60623
60624
60619
60649
60637
60617
60628
60609
60615
60653
60610
60611
60614
Source: 2001 Hospital Profiles from City of Chicago Public Database

13. Industry Analysis
Structure of Target Population in Health Care Industry in South Shore Area:
A total number of persons between 200% of poverty threshold and below is 25,784.
A total number of existing IDPA persons is 17,745. Among this number, 9,022 represents IDPA adults and 8,723 represents IDPA children.
There are currently no Federally Qualified Health Center (FQHC) sites in the area.
Existing Health Care Resources:
Hospitals
Jackson Park Hospital & Medical Center
7531 S. Stony Island Distance from our location: 1.1 miles
Hospital-affiliated Health Centers
Advocate Health Center-South Shore (Advocate Health Care)
1818 E. 71st Street Distance from our location: 1.0 mile
Jackson Park Family Health Center (Jackson Park Hospital)
7501 S. Stony Island Distance from our location: 1.2 miles
Jackson Park Senior Health Center (Jackson Park Hospital)
1625 E. 75th Street Distance from our location: 0.9 mile
South Shore Outpatient Senior Health Center (University of Chicago Hospital)
7101 S. Exchange Distance from our location: 0.8 mile
Discuss the structure of the health care industry that we are targeting.
Who are the buyers and the sellers? Who are the suppliers? What is the market chain of the industry? How would we diagram it? Is the industry in a growth mode?
Source: Illinois Department of Healthcare and Family Services; Chicago Department of Public Health’s Community Profile

14. Market Opportunity
Consider the opportunity in the market. Where is that part of the market broken or inefficient? How does it create an opportunity for us? Where is the problem that our business will solve?

15. Solution
What is our solution to the problem in the marketplace? How does our service benefit the marketplace? Why is our solution unique from others? Do we have a competitive advantage that can be sustained?

16. Marketing Plan Represents an overview of our marketing plan.
How are we going to attract customers? Are there vital marketing possibilities we can exploit? What unique marketing advantages do we have? What important alliances can we develop?

17. Financial Projections
Initial Investment:
Family Medicine
Dentistry
Total
Build Out
$50,000
$100,000*
Equipment
$138,536
$164,770
$303,306
$188,536
$214,770
$403,306
* See Details in Appendix A-1
Projected Statement of Income:
Family Medicine*
Dentistry**
Consolidate***
Yr 1
Yr 2
Yr 3
Revenues
$1,218,644
$1,969,796
$2,256,603
$359,223
$525,352
$543,262
$1,577,867
$2,495,148
$2,799,865
Expenses
$1,210,407
$1,740,089
$2,068,893
$312,471
$361,285
$370,623
$1,522,878
$2,101,374
$2,439,516
Net Income
$8,237
$229,707
$187,710
$46,752
$164,067
$172,639
$54,989
$393,774
$360,349
The projection of revenues and expenses from the business.
*, **, and *** See Details in Appendix A-2
Source: UIC-MSHC Finance Division

18. Financial Projections Family Medicine Break Even
Source: UIC-MSHC Finance Division

19. Financial Projections Dentistry Break Even
Source: UIC-MSHC Finance Division

20. Appendix A-1: Initial Build Out Budget
Family Medicine
Dentistry
Total
SBC (Telephone Installation)
$7,200
$14,400
ADT (Security System Installation)
$3,440
$6,880
Building (Clean-Up)
$6,400
$12,800
Reconstruction of Areas
$17,000
$34,000
Signage
$8,000
$16,000
Leasehold Improvements
$7,960
$15,920
$50,000
$100,000
Source: UIC-MSHC Finance Division