1. Overview & Demonstration
Overview & Demonstration
Presented by:
Mark Frietch
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July 2, 2008 1

2. Copyright © 2009 The Public You
Presenter
Mark Frietch
Over six years of experience in recruiting and talent acquisition strategy consulting.
Clients include members of the Fortune 50, small businesses, and individuals.
Contributor to the eBook Find Your Passion.
Author of blog on Social Media and Networking (
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Agenda
LinkedIn Overview
Membership
Your Profile
Connections
Importing Contacts
Network Statistics
Groups
Inbox
Messages
InMail
Introductions
Invitations
Jobs
Recommendations
Company Profiles
Tool Bars
Q&A
Google Page Ranking
Outlook Signatures
LinkedIn Blogs
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5. What is the best way to network online?
Become friends with as many people as possible on Facebook
Follow as many people as possible people on Twitter
Connect other people together and give other people the information and resources they need
According to the bestselling author and entrepreneur Seth Godin, the better answer is C. He said: "Helping people achieve their goals and doing it reliably and repeatedly so over time people get interested in helping you achieve your goals."
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6. Comparison Of Some Sites
LinkedIn
36 million people
LinkedIn is the world’s largest professional network with over 35 million members and growing rapidly. LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts
Plaxo w/Pulse
25 million people
It’s mostly about synchronizing the things that you and your friends do all across the web in a single place without you having you worry about any of it. It’s also about staying in touch with friends, colleagues and family on a daily basis
Zoominfo
47 million people
4 million companies
ZoomInfo is the premier business information search engine, with profiles on more than 45 million people and 5 million companies. ZoomInfo delivers fresh and organized information on industries, companies, people, products, services and jobs
XING
6 million people
XING is the leading network for business contacts in Europe. Far more than a directory of business contacts, XING makes your professional network an active part of your life, enabling members to discover professional people, opportunities and privileges through its unique discovery capability and advanced contact management tools
Spoke
Spoke provides online business-to-business contact information designed specifically to help individuals and organizations find people at their target accounts.
BrightFuse
CareerBuilder.com launched BrightFuse in February 2008 to give professionals a tool with which they could network and interact easily with other professionals
Naymz
“Naymz is an online provider of reputation and identity management and promotion services for people. The Naymz Web site provides a simple and user-friendly experience for those who are concerned with promoting an accurate and positive picture of their personal or professional online reputation and identity
Facebook 175 million
MySpace 235 million
Twitter 2 million
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7. Six Degrees of Separation
Six degrees of separation refers to the idea that, if a person is one step away from each person he or she knows and two steps away from each person who is known by one of the people he or she knows, then everyone is an average of six "steps" away from each person on Earth.
Source:
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What Is Linked In?
LinkedIn is an online network of more than 35 million experienced professionals from around the world, representing 150 industries.
All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
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What Can You Do?
Through your network you can:
Find potential clients, service providers, subject experts, and partners who come recommended
Be found for business opportunities
Search for great jobs
Discover inside connections that can help you land jobs and close deals
Post and distribute job listings
Find high-quality passive candidates
Get introduced to other professionals through the people you know
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10. For The Job Seeker & Recruiter
People with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with less than 5.
Recruiters are 30 times more likely to get a response than cold calls or s.
Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
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Open or Closed Network?
LinkedIn’s Approach: “A person should invite to connect only persons that they personally know. . .”
LION’s Approach: Allow invitations from anyone as you never know who may be able to help you
BUT
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Please Archive
Choosing "I don't know X" or marking an invitation as spam can cause LinkedIn to impose restrictions on the account of the inviting party.
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13. DEMONSTRATION

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LinkedIn Profile
What makes your profile complete?
Your current position
Two past positions
Your education
Your profile summary
A profile photo
Your specialties
At least three recommendations
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Top Profile Mistakes
Not complete
Bad/Missing Keywords
Permissions too strict
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InMail Feedback
What is InMail™ Feedback?
InMail Feedback is a reputation system determined by recipients’ responses to senders’ InMails.
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QUESTIONS
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Signatures
Non-LI Generated
If you need the instructions for how to add the LinkedIn Logo like above the instructions are here
LI Generated
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LinkedIn Dashboard
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20. Other LinkedIn Information
Top 10 Ways to Use LinkedIn
How To Use Questions
TopLinkedIn.com/
Slideshare.net
Groups Directories
linkedingroupsdirectory.com
Yahoo LinkedIn Groups directory
directory-of-linkedin-groups.blogspot.com/
Yahoo Groups (LIONS & Others)
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Why Answer Questions?
Help someone in need: If someone is in need of some information, opinion or advice, why not help out if you are in a position to?
It’s about give and take: Only when you help others, will they be forthcoming when you have a question of your own. It is a form of professional courtesy.
Personal Branding: It shows others for what you are, increases exposure and opens doors of opportunity.
Insights: When you participate, you get insights which you may otherwise not have got from people you would not know. It helps understand other people’s perspective of things. It always teaches something new.
Networking through conversations: When you participate, it may lead to conversations. And these may lead to networking opportunities – especially with like-minded people.
A good feeling: Of the answer has been able to help someone, and they acknowledge it, it generates a warm feeling inside.
Mini Journalism: There are some who want to be writers of articles and books, and till cannot do so, this is a means of expressing their views.
Exercises the brain: When you answer a question, you think about what is being discussed. And this exercises the brain into further thinking.
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Other LinkedIn Tips
LinkedIn Slideshow
 This is a very good overview of the history and features of LinkedIn. 
LIONS Website
There are basically two types of networkers on LinkedIn; open and "closed".  The LinkedIn Open Networkers (LION) agree to accept invitations from anyone to connect and they will reply to your invitation with an "I don't know this person".  The closed networkers prefer to keep their LinkedIn network for people they actually know and have some type of relationship with. 
Smart Ways To Use LinkedIn
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23. Using Google to search LinkedIn
You can use Google to search LinkedIn by using the domain name search feature of Google (You can use Google to search only within one specific website by entering the search terms you're looking for, followed by the word "site" and a colon followed by the domain name.)
The syntax for the search from the Google search box is as follows:
site: words -intitle:directory
For example:
site: "Bank of America" charlotte -intitle:directory
The -intitle is an advanced Google search feature.  If you include [intitle:] in your query, Google will restrict the results to documents containing that word in the title.
To print a cheat sheet for basic Google search features go here:
The Advanced Google Search features can be found here:
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