1. H2 ydratiOn Submission Number: 387
As soon as we start give a one sentence description of the product
Compare ZeroWater (wastes charge on innocuous chemicals and also is more expensive)
ADD “ASK” STATEMENT

2. Have you all heard about the story of Flint
Have you all heard about the story of Flint? If not, Flint, Michigan is a town in the United States that has lead in the water. As most of you know, lead is a neurotoxin, which means it attacks the brain, and it is a carcinogen, meaning that it causes cancer. So is Flint doing today? Well, it’s been 3 years since this outbreak has occurred and NOTHING has been done about it. In fact, it has gotten worse. People have stopped donating water to this town because it has fallen out of public consciousness due to the lack of media coverage. Children born in Flint have been shown to weigh less than kids born outside the town. People are leaving in droves, drastically lowering property value and plummeting this city in a state of chaos.

3. PROBLEM Over ⅕ of U.S. water systems violate the EPA’s metal standards
Lead is toxic in small concentrations
Developmental problems
Neurological Diseases
Cancer

4. PROBLEM Most personal filters employ activated carbon filtering
Too restrictive and expensive
Current market is stagnant due to a lack of innovation ⇒ new methods must be developed for consumers

5. The Solution?
H2ydratiOn

6. A New, More Efficient Filter
Container
Four Ingredients
Time
Plant Material
Replace the picture in the middle with activated carbon instead?

7. How Does Our Product Stack Up?
Our product removes...
180x more than the EPA’s recommended limit for lead.
11x more than our potential competitors.

8. Unique Features Natural PUR and Brita Selective Scalable
Sourced from plant material
Natural
Do not filter a wide range of heavy metals
PUR and Brita
Uniqueness
Does not waste charge on innocuous chemicals
Selective
Cheap and simple synthesis procedure
Scalable
Scalability: REMEMBER TO MENTION THAT IT IS ONLY 2% EFFICIENT CURRENTLY. THROUGH MORE R AND D WE CAN GET IT TO BE 47 TIMES BETTER
“Because the ZeroWater ion exchange element binds with virtually ALL elements, its life will be reduced if you run high TDS (Total Dissolved Solids) water through it on a regular basis.”
Response from Zero Water:
Hello, Thank you for reaching out to us. A TDS of 700 is extremely high and you would go thru filters quickly.

9. REVENUE MODEL PRODUCTION LICENSING INTEGRATION
Currently $4.97 to produce 1 gram of product
With further lab development, costs will decrease to $0.13 per gram
LICENSING
Utility patent to protect IP
Other companies will distribute our product
Turn our competitors into allies!
Get a share of the profits
INTEGRATION
Filtering companies can integrate the compound into their existing filters
They can sell to consumers at a reduced price
$.13 yield with 90% efficiency
Initial selling price: $7.50 per gram
50% margin
Selling price at 90% efficiency: $1 per gram
769% margin
Erase?

10. GOALS Maximize Filter Output Growth Potential Patent Pending
With continued lab access and research, we can make our product 47 times more efficient.
Growth Potential
Compound is versatile and easy to implement into personal filters and larger filtration systems.
Patent Pending
We currently have a provisional patent. We will soon pursue a utility patent.
Growth Potential - Bc this is a compound, it’s versatile; can be used for personal filters, municipalities, or house filtering systems (multiplies market size)
**What prevents others from stealing idea, other than patent??
We have right people and skill sets to synthesize this product; other companies are large, slow, and bureaucratic, while we are a small, light-on-our-feet team

11. THANK YOU
Questions?