1. TECHNOLOGY PETTING ZOO
Welcome to the
Santa Cruz Public Libraries
Technology Petting Zoo!
Photos:
“Can we take him home”
“So vein”
Basic introduction to the social technologies known as Web 2.0
We’ll start by talking a little bit about Web 2.0 and libraries in general, then give an overview of specific tools and show some examples of how libraries are using them.
Then you’ll have the opportunity to play with any of the tools that interest you and to look at more examples of library uses.
At the end you can talk about anything you discovered today and any ideas you had about how our SCPL might use these tools.
Images: Flickr, Creative Commons licenses

2. Web 2.0 Social: Don’t need tech expertise
Participation
Collaboration
Sharing
Don’t need tech expertise
Don’t need your own server to host your creations
Web 2.0:
evolving, exploring, developing, discovering
User-generated content
Participation, interaction, collaboration, and information sharing (social networking)
No special tech knowledge required, don’t need your own server to host, hosted services & templates, point-and-click WYSIWYG
Creativity
© Sophia Tsibikaki

3. Libraries & Social Software
Connecting people and information
Reference
Readers’ advisory
Cataloging
Information literacy
Intellectual freedom
Serving the public
Marketing
Evolving
What libraries bring to Web 2.0
What best serves your community?
Library 2.0 Ripples by David Lee King

4. a selection to explore
12 tools for today chosen from Best of Web 2.0 awards 2007
Generic tools (i.e. blogs)vs. specific services (i.e. Blogger)
Library examples of each type of tool.

5. Word processing: Google docs
Google docs & spreadsheets.Wweb-based word processing/spreadsheet creation program. With a Google account, users are able to upload, create, save, and share documents, and access them from any internet computer. No disk required! Tool for collaboration. Can publish docs to web (URL).
Google Docs: Take a tour.

6. Example
Backup version of TPZ webpage. Word doc (table) uploaded to Google docs, made live links, added image, shared among 3 creators on 3 (or more) different computers for collaboration. Published to Web. No disks, no attachments, accessible from any computer connected to Web.

7. Wikis: PBWiki
Wiki: quick & easy web page creation and collaboration. Build together. WYSIWYG, simple editing or point-and-click. Pbwiki: free, easy point-and-click interface. Tour. Get started. Examples. Features.

8. Example
Wiki pages for subject guides- Saint Joseph County Public Library. Subject specialists can create their own subject webpages without knowing web design. Content separate from form.

9. blogs: Blogger
Blogs: publish your voice online, generally short, frequently updated, reverse chronological order (but archived by date, labelled, searchable). Individual or group. Comments. Subscribable (see RSS).
Blogger (Google): Take a Tour, About, browse blogs, create your own quickly & easily.

10. Example
Library example: Allen County Public Library, library news & events. See this and more examples on the Library 2.0 page.

11. RSS feeds: Example
Really Simple Syndication, Rich Site Syndication, etc. Content from the website can be channeled directly to subscribers. This is often how blogs get to their readers. First feed is for “ACPL Info” - the blog we just looked at under “blogs.”
Example: Allen County Public Library’s RSS feeds. See orange icon. Different feeds for different information. Our own SCPL library’s “New Items in Catalog” feeds. More examples on Library 2.0 page.

12. RSS feed aggregator: Bloglines
“Feeds”- subscribe to blogs & other updated, syndicated information (podcasts are another example). Collect your feeds (subscriptions) in a feed aggregator like Bloglines or Google Reader. Information comes to you when & where you choose, rather than you going in search of the information. Personalized collection of web headlines. Look for feed icon (RSS, XML).
Bloglines: “learn more”

13. RSS feed aggregator: Google reader
Google Reader: feed aggregator example.
Library, blog, etc. publishes the content, syndicates it in feed, then information consumer subscribes to the feed and receives that content in the feed aggregator to read when convenient.

14. Instant messaging: Meebo
Meebo: instant messaging. Web-based, no software to install, can access on any computer.
Multiple networks, can communicate across networks (not just within the same network). Can embed a Meebo widget on another web page so anyone can IM you (not just people with their own accounts).
“About”

15. Example
Example: Evanston Public Library Reference Help Center. Offer IM services with 4 major IM clients, but also Meebo widget on right for anyone to use. Ref librarian logged into Meebo sees any of these accounts on his/her computer screen.

16. Social bookmarking & tags: del.icio.us
Pronounced "delicious," this is a social bookmarking service that lets users tag, store, share and discover web bookmarks.
Tags- keywords, uncontrolled vocabulary, but shared vocabulary too (browse & choose from tags used by others).
“Folksonomy” (Web 2.0) ways of organizing and communicating information. Taxonomy (Web 1.0).
Access bookmarks from any computer w/Web. Create categories. Share bookmarks you recommend.
Another popular social bookmarking service is ma.gnolia
“learn more,” “get started,” “tags” definition, click on specific tags

17. Example
San Mateo Public Library del.icio.us account for recommended websites, organized by Dewey (on right). See “RSS” - subscribable, so can keep updated when they add bookmarks. Reference librarian finds an appropriate site, logs into the del.icio.us account, bookmarks the site with keywords to describe (tags), and it’s automatically added to this list. Now anyone can access it. Quick and easy.

18. Social book cataloging & readers advisory: LibraryThing
LibraryThing is a social cataloging application that allows you to catalog your books (using tags) and share your catalog with friends. LibraryThing provides book recommendations based on what's in your library. And anti-recommendations. It can even be incorporated into a library's catalog! See Danbury CT’s use of LibraryThing for Libraries. Also now partnership with AquaBrowser.
“About”, “Search”, “Suggestions”, “Groups”

19. Example Danbury, CT public library catalog
Danbury CT public library blog post. Describes how LibraryThing works inside their catalog. Readers advisory tool inside the catalog. Tags = everyday language combined with LCSH controlled vocabulary.

20. Music advisory: Pandora (Music Genome Project)
Interactive streaming radio. Music advisory. Enter artists you like, find & listen to similar artists based on common musical features, see why music is considered similar, give feedback (love it, hate it) to guide and revise selections. Another similar service (with more social sharing of recommendations) is: last.fm
No library example here -- anyone know one?

21. Photo sharing: Flickr Flickr (Yahoo): photosharing. Take the tour.
Put your photos online. Create subject groupings, subscribe to “friends” photos, tag or label photos with keywords, search, comment. Many creative commons licensed. Photostream, send to blog.

22. Example
Palos Verdes library, 40 Families project, photostream. Photos uploaded to Flickr & streamed to library website.

23. Videosharing: YouTube
YouTube (now Google): videosharing.
Similar to Flickr. Create digital videos, upload, share, tag (label with keywords), search. Embed videos into another website, into blog or wiki page for example (more on that later).

24. Example
Example: short video to promote Teen Summer Reading program at Birmingham Public Library. Tags, comments.
Many more examples on Library 2.0 wiki page. Showcase services, library or special collection tours, introduce library staff, hold contests for public to shoot & upload their own videos to market the library.

25. Social networking: MySpace
MySpace is a social networking website (another major one is Facebook - academic community). It features user-generated content including personal profiles, blogs, groups, photos, music and video. Friends can leave comments and send messages. This is the the 3rd most popular site in the U.S.! Get to know people based on their connections to other people (their social network of friends). Share common interests. Forum for self-expression, identity creation, marketing/promotion. Given its popularity, many organizations use it as a portal to their services.

26. Example
Ann Arbor District Library MySpace branch. Portal to library website. Search the catalog available here in MySpace. Instant message. Access blogs.

27. Virtual worlds: Second Life
is a virtual 3D world built and owned by its residents. Residents interact via avatars, use Linden dollars to purchase goods, vehicles and land, and share a broad range of digital creations. Some libraries and educators now use this virtual world to interact with library users and students by providing services such as health information, teen services, digital collections, multimedia instruction, poetry readings,digital art exhibits, and book discussion groups.
Runs inside the Second Life program installed on your computer, need avatar & account. “What is Second Life?” is a good way to get a sense of it. See also YouTube videos.

28. Example
Knowville (SJSU SLIS): Library collections and activities in Second Life. Still from YouTube video: Avatar interacting with multimedia history exhibit. Also interact w/ other people’s avatars (social).

29. Pet the technology Websites: Descriptions & Definitions
Tour, About, Home
Descriptions & Definitions
Examples of library uses
More examples:
Library 2.0 Examples
wiki page
Further exploration:
Web 2.0 Award Winners
Hands-on exploration:
Webpage-
Choose any tools that interested you. Get a small taste of a wide variety or explore a few in depth. Click around the websites for the specific services to see how the generic technology works. Generally common features. See a library use example of each.
Descriptions and definitions page link.
More examples of libraries using these tools: Library 2.0 examples wiki page. There’s a different version of the same examples using social bookmarking (ma.gnolia)--look for the link under “Social Bookmarking” on the wiki page.
Wikis are collaborations- Victor, Sarah & Jessica put this page together while working at different times on different computers in different locations. Direct content creation. You can add more examples yourself as you find them (simple point-and-click interface: click “edit,” type in your text, click “save”). And you can’t break the wiki! Older versions are saved & we can revert if desired.
If these 12 are already familiar or not interesting, check out the big list of Web 2.0 Award Winners for more categories, tools, services, & fun.

30. Thank you for attending!
Technology Petting Zoo Project
created for the Santa Cruz Public Libraries, September 2007
by Sarah Harbison, Victor Willis, & Jessica Goodman
using: Flickr, Google Docs, ma.gnolia, meebo, pbwiki
Several Web 2.0 tools were used in the collaborative creation of this project. Just a few face-to-face meetings. Used Flickr Creative Commons for images; created, shared & collaborated on documents in Google docs; made social bookmark version of Library 2.0 examples together in ma.gnolia; discussed progress through IM with Meebo; used pbwiki for our web workspace and Library 2.0 examples.