1. Developing user-centred content in an agile world
Sarah Thomson

2. Give or take a few months
20 years
Give or take a few months
Sarah Thomson

3. Why are you here today?
Sarah Thomson

4. User need
Solution
Sarah Thomson

5. Waterfall
Agile
Sarah Thomson

6. Waterfall
Agile
Sarah Thomson

7. Sarah Thomson

8. User Researcher
Content Designer
Designer
Sarah Thomson

9. You wouldn’t want an agile approach to surgery
Sarah Thomson

10. Things to remember (so far)...
Write to meet user needs
Test what you’ve created
Iterate as new needs come to light
Sarah Thomson

11. Every word needs to earn its place
case study one
Sarah Thomson

12. Sarah Thomson

13. Sarah Thomson

14. Sarah Thomson

15. Things to remember (so far)...
Write to meet user needs
Test what you’ve written
Iterate as new needs come to light
Look at the language before changing the design
Test in real life
Sarah Thomson

16. Every word needs to make sense
case study two
Sarah Thomson

17. Sarah Thomson

18. Sarah Thomson

19. Sarah Thomson

20. Things to remember... Write to meet user needs
Test what you’ve written
Iterate as new needs come to light
Look at the language before changing the design
Test in real life
You don’t need a big budget to make a big difference
Words need to mean the right thing to the user
Sometimes it’s not the words, but the word order
Sarah Thomson

21. It's ok not to have all the answers!
Sarah Thomson

22. Interesting reading Forms that Work, Caroline Jarrett
Content Design, Sarah Richards
Don’t Make Me Think, Steve Krug
Government Digital Service (GDS) blog -
Government Digital Service (GDS) YouTube channel -
Developing user-centred content in an agile world - agile-world
Sarah Thomson

23.
/sarahthomsonuk