1. Multifaceted Marketing
With a Guerrilla Twist

2. You Will Not Succeed Without Marketing
Every component is marketing
Don’t let success kill your marketing
Less than 10% of businesses have truly explored marketing.
Keep track of your hits and misses.
Businesses that solve problems win.
Marketing must pull in the same direction.
Every component is marketing…word of mouth, stationary, business cards, your hours, your clothes, your image, your office. I mean everything.
By knowing marketing is everything you are part of small group of business people.
Don’t let you success kill you marketing efforts or push them to the passive side.
Source: Guerrilla Marketing by Jay Conrad Levinson

3. Marketing Secrets Must Make commitment to marketing
Must look at marketing as investment
Must make marketing consistent
Must make prospects feel confident
Must be patient
Must use an assortment of weapons
Must know that profits come after sales
Must be convenient for clients
Must put an element of amazement
Must measure effectiveness of weapons
Source: Guerrilla Marketing by Jay Conrad Levinson

4. How long does it take? Create a plan
Stick with it until it proves itself…3 months if your lucky, probably 6 and maybe 12.
You will never know in the first 60 days.
Understand commitment… The first time…
Source: Guerrilla Marketing by Jay Conrad Levinson

5. Develop a Plan
Purpose
How to achieve the purpose focusing on your benefits
Target markets
Marketing weapons
Describe you niche
Tell your identity
Describe your budget in % of revenues
Source: Guerrilla Marketing by Jay Conrad Levinson

6. Things to Remember Keep it simple with supporting documents.
Maximum profit is your prime purpose.
Do not allow for to much flexibility.
Plan is created to be followed.
If you won’t do it, don’t write it down.
Source: Guerrilla Marketing by Jay Conrad Levinson

7. ? Mediums TV Radio Newspaper Magazine Newsletter Direct Mail Mass Mail
….. ?

8. Develop a “Creative” Strategy
Write a simple creative strategy
Find the inherent drama within your offering.
Translate that inherent drama into a meaningful benefit.
State your benefits as believably as possible.
Get peoples attention.
Motivate your audience to do something…Exactly what to do.
Communicate clearly
Measure finished piece against creative strategy.
Source: Guerrilla Marketing by Jay Conrad Levinson

9. Your “Creative” Starts With Knowledge:
Of Product
Of Service
Of Competition
Of Industry
Of Target Audience
Of Target Market
Of Economy
Of Current Events
Of Trends of Time
Source: Guerrilla Marketing by Jay Conrad Levinson

10. Build a “Creative” Activity
Marketing Concept
Campaign Name
Medium to use
R&D
Marketing Schedule
Measurement
CO-OP Partners
Budget
Creative Strategy Alignment

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12. Build a Schedule
Stick to It!

13. “Every type of entrepreneurial enterprise requires marketing
“Every type of entrepreneurial enterprise requires marketing. There are no exceptions. It is not possible to succeed without marketing.”
Jay Conrad Levinson