1. Meeting the Media

2. Person-to-person interview:
Prepare
Practice
Control presentation
Portray positive image
Build a connection
Use body language

3. Before an interview: Prepare Practice Develop "sound bites"
Prepare background information
Visual aids 3

4. During an interview Non-verbal: Good eye contact Be natural Look alert
Be aware of body language
Show enthusiasm
Smile 4

5. During an interview Verbal: Speak clearly Be discreet
Be polite, not passive
Avoid arguing
Avoid jargon
Stay focused
Meaningful statistics
Summarize 5

6. After an interview: Thank reporter Offer to answer questions
Be professional
Be courteous 6

7. When you call a reporter:
Present credentials
Explain organization
Ask about availability
Be confident
Deliver simple pitch
Get to the point 7

8. When a reporter calls you:
Answer as best you can
Prepare your own angle
Words and phrases to help reframe issue
If you don't know, give a reference 8

9. Before TV or radio show find out:
Format
Point of view
Host
Other guests
Allotted time
Audience 9

10. On the air: Repeat main points Bring notecards Speak confidently
Use hand gestures
Encourage audience involvement
Watch yourself and learn 10

11. Media events are:
Short
Simple
Visual
Events 11

12. Press conference essentials:
Significant story
A lot of media representatives
Plenty of preparation time
Invitations
Big facility
Effective spokesperson
Clear story 12