1. November 2011
iabuk.net/contact
05 February 2019

2. Monthly UKOM audience data
UKOM (UK Online Measurement) core data reported on 10th every month
Monthly top 10 sites at brand level by reach
Monthly audience data for top 10 sites
Summary report includes a sample of UKOM demographic classifications
Gender, age, social grade, region, main shopper, in the market for a car
Data reports can also be run at a parent, channel, domain, subdomain and application level
UKOM panel of 31,000 people at home and 4,000 at work
Further information on UKOM can be found on the UKOM website
Please or with any queries 2

3. Digital Universe 46.9m aged 2+ Active Universe 40.5m aged 2+
November 2011 online usage
Source: UKOM November 2011
Apr 2010:
Digital Universe 46.9m aged 2+
Active Universe 40.5m aged 2+
Average 2424 pages/user

4. Top 10 sites
Source: UKOM November 2011 4

5. Top 10 websites – audience composition5

6. Average time spent per person - 1 hour 36 mins
1. Google
216 Average page
views per person
34,359,000 Unique users
Average of 27 sessions
per person
Average time spent per person - 1 hour 36 mins
Source: UKOM November 2011

7. Average time spent per person - 6 hours 39 mins
2. Facebook
777 Average page
views per person
26,081,000 Unique users
Average of 23 sessions
per person
Average time spent per person - 6 hours 39 mins
Source: UKOM November 2011

8. Average time spent per person - 1 hour 29 mins
3. MSN
149 Average page
views per person
24,773,000 Unique users
Average of 17 sessions
per person
Average time spent per person - 1 hour 29 mins
Source: UKOM November 2011

9. Average time spent per person - 33 minutes
4. Amazon
66 Average page
views per person
21,789,000 Unique users
Average of 6 sessions
per person
Average time spent per person minutes
Source: UKOM November 2011

10. Average time spent per person - 49 minutes
5. BBC
72 Average page
views per person
20,779,000 Unique users
Average of 11 sessions
per person
Average time spent per person minutes
Source: UKOM November 2011

11. Average time spent per person - 1 hour 32 mins
6. YouTube
136 Average page
views per person
20,368,000 Unique users
Average of 9 sessions
per person
Average time spent per person - 1 hour 32 mins
Source: UKOM November 2011

12. Average time spent per person - 1 hour 15 mins
7. Yahoo!
116 Average page
views per person
19,463,000 Unique users
Average of 15 sessions
per person
Average time spent per person - 1 hour 15 mins
Source: UKOM November 2011

13. Average time spent per person - 1 hour 56 mins
8. eBay
239 Average page
views per person
17,585,000 Unique users
Average of 11 sessions
per person
Average time spent per person - 1 hour 56 mins
Source: UKOM November 2011

14. Average time spent per person - 6 minutes
9. Ask
14 Average page
views per person
11,927,000 Unique users
Average of 4 sessions
per person
Average time spent per person - 6 minutes
Source: UKOM November 2011

15. 10. Associated Newspapers
30 Average page
views per person
9,503,000 Unique users
Average of 5 sessions
per person
Average time spent per person minutes
Source: UKOM November 2011

16. November 2011
iabuk.net/contact
05 February 2019