2. Creating An Enchanting Experience
Gayle Beacock
Beacock Music
Vancouver, WA

4. Enchantment
1. Influence by or as if by charms and incantation: bewitch
2. To attract, move and rouse ecstatic admiration

5. My Story

6. My Story

7. So Let’s Dig
In!

8. The Personalities Within The Four Walls Of Your Store

9. Some cause happiness wherever they go; others, whenever they go.
~ Oscar Wilde

10. The Crows Feet Rule

11. Default To
YES !

12. Be a Hero

15. Give/Get
Feedback

17. Enchanting Your Employees

18. Enchanting Your Boss

19. Enchantment Success Story

22. QVC Fact:
A host (salesperson) goes through 6 months of formal training before ever appearing on air

24. My Reality Check:
Are we throughly and properly training our associates about our business ?

25. Cultivate an air intimacy
QVC Fact:
Cultivate an air intimacy

29. Are we creating a sense of intimacy or simply displaying products ?
My Reality Check:
Are we creating a sense of intimacy or simply displaying products ?

34. There is always a reason to celebrate !
QVC Fact:
There is always a reason to celebrate !

37. My Reality Check:
Are we finding opportunities to showcase our products and services while entertaining our customers ?

38. Educate and Demonstrate
QVC Fact:
Educate and Demonstrate

39. Are we telling the story behind our products and services ?
My Reality Check:
Are we telling the story behind our products and services ?

41. QVC Fact:
Make it easy to
BUY !

43. Do we offer multiple selling channels to our customers ?
My Reality Check:
Do we offer multiple selling channels to our customers ?

44. They are connected socially
QVC Fact:
They are connected socially

47. We are really awful in this category
My Reality Check:
We are really awful in this category

50. How do you rate this session?
Text one of the Codes below to 22333
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