1. Social Media and PR Strategies
Thursday, January 30
Week One

2. Who are you and Why are you here?

3. What would you most like to be doing right at this moment?

4. Expectations
What do you expect of me?
What should I expect of you?

5. What if we built a dream classroom?

6. Social Media and PR Strategies
Public relations
Strategies

7. Course Structure Description Rationale Objectives
Assignment Guide/Point Allotment

8. Classroom policies Attendance/Participation Homework
Technology in the classroom
Contact information

9. The cocktail party rule

10. Social media is a conversation and not just one, it is many at once!

11. It is no longer acceptable for companies to shout at consumers.

12. What is a

13. 1: It is a buildup of public opinion or sentiment.
2: It is a social trend in which people get the things they need from each other, rather than from traditional institutions like corporations.

15. The evolution of communications
Oral tradition
The printing press
The fourth estate
Mass media
The Internet and Social Media

16. This class is about how to stay ahead in a world transformed by social media.
People are talking about your brand right now. How will you harness that energy?

17. You cannot control the internet.
The more you tell people to ignore something, the more they will pay attention to it.
This phenomenon is called the Streisand Effect.

18. Companies no longer have control over what people say about their brand. You do!

19. How do we master the groundswell?
Concentrate on the relationships, not the technologies.

20. Know your client, know your customer
Let social media be the conduit.

21. Social media is the place where the conversation begins.

22. Weekly Discussions
Each week, one of you will lead a classroom discussion on a current event or news item related to social. Let’s pick those dates right now.

23. Blogging Create a wordpress blog.
Label it using your first and last name. Example: jasonaheidemann.wordpress.com.
Create an entry that describes your thoughts and reflections on our first day of class together. Use links, keywords and images.
Follow my blog and also me to let me know that your blog is up and running. I will follow you.

24. Jason A. Heidemann jasonaheidemann@wordpress.com