1. Propaganda
Emily Nicks

2. Propaganda
An effort to make people believe a certain opinion, or act in a certain way.
Uses deceit or half-truths
Appeals to the emotions rather than to reason to convince.
“Propaganda is deliberate bias where a person intentionally distorts facts or deceives people in order to spread his or her own opinions or beliefs.”

3. Writing Propaganda
Propagandists are skilled in manipulating people’s emotions.
They will play upon their:
Fear
Anger
Love
Hate
Hope
Guilt

4. How? The methods of the propagandist are simple:
Catch the attention of the audience  
Supply simple solutions  
Confine the message to a few essentials  
Use repetition and stereotyped slogans

5. Political Propaganda
Attack Ad on Justin

6. Political propaganda Propaganda is essential to politicians.
During elections, or in particular wars or revolutions.
It permits government to persuade and manipulate the people by means of deception and distortion.
Through this technique, questionable ends such as the hatred of an enemy or the glorification of a regime are achieved.

8. Variety of Propaganda Bandwagon Testimonial Plain Folks Transfer
Glittering Generalities
Name-Calling
Examples of the variety of propaganda

9. Bandwagon Attempts to persuade the target audience – ‘join the crowd’.
The propagandist puts forth the idea that everyone is doing this, or everyone supports this person/cause, so should you.
The bandwagon approach appeals to the conformist in all of us: No one wants to be left out of what is perceived to be a popular trend.

10. Bandwagon

11. Testimonial
The use of well known, respected people to endorse a product or service.
In advertising, for example, athletes are often paid millions of dollars to promote sports shoes, equipment and fast food.
In political circles, movie stars, television stars, rock stars and athletes lend a great deal of credibility and power to a political cause or candidate.
Just a photograph of a movie star at political rally can generate more interest in that issue/candidate or cause thousands, sometimes millions, of people to become supporters.

12. Testimonial

13. Plain Folks The use of everyday people to sell a product or service.
Here the candidate or cause is identified with common people from everyday walks of life.
The idea is to make the candidate/cause come off as grassroots and all-American/Canadian/etc.

14. Plain Folks

15. Transfer
Transfer employs the use of symbols, quotes or the images of famous people to convey a message not necessarily associated with them.
In the use of transfer, the candidate/speaker attempts to persuade us through the indirect use of something we respect, such as a patriotic or religious image, to promote his/her ideas.

16. Transfer

17. Repetition
Repetition uses repeated messages or pictures to persuade.

18. Glittering Generalities
The act of referring to words or ideas that evoke a positive emotional response from an audience.
Here, a generally accepted virtue is usually employed to stir up favorable emotions.
The important thing to remember is that in this technique the propagandist uses these words in a positive sense.
They often include words like: democracy, family values (when used positively), rights, civilization, etc.

19. Glittering Generalities

20. Name Calling
This is the opposite of the GLITTERING GENERALITIES approach.
Name-calling ties a person or cause to a largely perceived negative image.

21. What type is this?

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