1. Cover lines + Uses and Gratifications theory

2. Effects model
This theory suggests that media texts has an effect upon those who watch it (it’s considered as a negative effect). The audience are inactive and can’t stop or avoid the influence which comes from the text’s message.
However, a limitation is that some theorists believe that media can’t have direct effects on the audiences and they believe the media has a weak influence in altering individual opinions and behaviour.
Therefore, due to this flaw, another theory is needed.

3. Uses and Gratifications theory
This new theory is the Uses and Gratifications theory.
This theory is an approach to understanding why and how people use media for their own gratification. The audience are involved and they use the text (and not the other way around like the Effects model).
With this theory, the audience have the power to do what they want with the texts. They can reject it or use it.
However, a limitation to this theory is that it doesn’t take into account how the how the messages are interpreted by the audience or any other factors that influence how the audience interprets the text.

4. Reason for using media texts
The audience could use the media for manifold and various reasons such as:
Information + education
Pleasure + simple entertainment
Escapism from the stresses of daily life
Comparing relationships and lives
Diversion
Sexual Stimulation
Enhance social interaction
These reasons can help them with:
Learning
Relaxing
Social and personal identity issues
Aggression and violence issues
Emotional and sexual satisfaction

5. Many women like these prizes and the use of onomatopoeia can interest women more into trying to win these prizes and it can be make them feel excited and thrilled.
‘Must know’ facts – can make women feel regretful if they miss out on them so when they buy it, they use it and learn it for their own personal pleasure, information and comparing their relationships and lives with others.
Tempting in two ways: enhancing beauty and be cautious of what you eat so this cover line solves both at the same time which women can use for their own gratification, identity issues and learning.
Deals and offers tempts many people into buying more and more items which can make buyers feel special as they’ll have all the latest wants and trends.
This gossipy cover line can allure women and make them feel sexually stimulated and thrilled as well as obtain information and escape from daily life’s stresses.

6. Can be a topic many women want to know more about and to have more experience in and thus the alliteration in “tips and tricks” can be tempting as it seems like an easy shortcut and enjoyable. Helps with sexual information and stress relieving.
Gives a sense of enigmatic and arcane surreptitious topics which can make the reader eager and desperate to know and once they do, they can feel a sense of gratification and up to date thus they can feel knowledgeable.
Skin care is a salient and ostentatious job for several women so the use of alliteration in “calm your CRANKY SKIN 32 solutions” may greatly lure and excite some women into buying this magazine and when they do find out the secrets, they could be delighted and informed.
Point outs that a happy life is easily compartmentalised as “the 5 things that drag every women down” indicates that they are easily identified and removable thus they can “GET HAPPY” and so have a sense of gratification without difficulty which can entice women with glee. It helps with emotional satisfaction and stress relieving.
The use of sibilance in the cover line increases appeal and interest. Countless women like to look skinny in fashionable, stylish and noticeable clothes thus this cover line appeals to their desire for contentment and gratification.
Numerous women have the job of making food every day but some are unsatisfied with this rut so to make their family feel happy whilst getting their tedious job over and done with in a rapid amount of time can be joyful for them so it can be used as a diversion. And it’s educational
Many women like to travel and experience new sights and landscapes thus “FREE TRIPS!” can tempt women into buying this magazine and they can use it for their own elation, relaxation and escapism.

7. Relates to the Uses and Gratifications model they can learn something that not many other people know which can make them feel smart and knowledgeable. The imperative command implies that something secretive is being exposed and thus women would want to know as it can be galvanising and life changing thus a ‘must know’ subject. Helps with information and learning.
Emphasises that a slim and healthy body is easily within the readers’ grasp and they can get in shape in a short amount of time. This can make women burst with ecstasy.
“Don’t have to be fat anymore” implies that weight loss is easily controllable and manageable witch is a problem for some women thus this till be used for their own gratification, bliss and information.
Secret on how to achieve such an important accomplishment which can emotionally satisfy women, give them important information and helps with personal identity issues which is a growing problem today with women. It also contributes to relating and identifying the characters of the situation in the media environment.

8. This relates to the Uses and Gratifications model as women (the target audience) would think that there is a myriad of ways that they can make themselves more beautiful in a simple and easy way which can make them jubilant. It appeals to their desire to make themselves look
“hot” and beautiful which adds to pleasure and emotional satisfaction.
A ‘must have’ issue – appeals to the rarity and speciality of something that women like to own and show off to other people. It can make them feel grand and special.
If people can get something for free of someone they admire, they would certainly be interested and thus would use it for their own gratification and delight.
To win something so valuable for free, it would appeal them and make the readers feel pleased and joyful. It is simple entertainment
Something that appeals to many women as many women talk about losing weight and looking fit thus they would be drawn in by this cover line so it can make them feel flabbergasted and excited. It can emotionally help.
Women buy thousands of this cosmetic items everyday day so to win them would make them feel galvanised and exhilarated and they would be involved so it links to the Uses and Gratifications model as it helps with social and personal issues and pleasure.