1. NZME DIGITAL OVERVIEW – NOVEMBER 2018

2. NZME DIGITAL OVERVIEW – NOVEMBER 2018

3. GLOBAL INTERNET USERS HAVE NOW PASSED THE FOUR BILLION MARK
SOURCE: The Global Digital Report 2018 (we are social)

4. MEDIA LANDSCAPE TIMELINE
Nearly two hundred years ago we saw the first newspapers published – to this day they still form an important part of media. Between the 1830’s to 1960’s billboards, Radio and Television were introduced, then came the internet and the acceleration of technology.
As the older millennials were hitting their young adult years, the technology evolution got kick started with the launch of google in 1998….

5. The reliance on mobile phones has caused some (most) people
THE CRITICAL YEARS FOR TECHNOLOGY
Between there were numerous platforms and technologies released. Today, we cannot imagine life without them.
GOOGLE started in 1998 and since then we have witnessed a technological revolution, which is still changing at an exponential rate.
Wi-Fi – would you choose a hotel without free internet?
iPod/iTunes – would you travel without music?
Phones with Camera – do you go on holiday with a camera or your phone?
The release of the iPhone impacted the world, to the point that we now rely on a handheld device for most things, and many of us might admit that we cannot live without it.
1998
2000
2001
2003
2002
2004
2005
2006
1999
2007
The reliance on mobile phones has caused some (most) people
to develop….

6. NOMOPHOBIA
[noh-muh-foh-bee-uh]
An abnormal, irrational fear of being without one’s mobile device, or of being unable to communicate using one’s mobile device.

7. Messenger Video Calling
THE LAST TWO YEARS
It’s hard to keep up with the fast-paced nature of technology nowadays. In the last 2 years, there have been countless tech moments that continue to shape our world and the ways in which we interact.
Messenger Video Calling
No need to sign up for a separate calling APP, all your friends are a click of a button
Facebook Live
Pokemon Go
Messenger App
A preferred way to message friends over text messaging
Instagram Stories
Share a moment in time with friends, that will then disappear in 24 hours
Snapchat discover
Facebook stories
Snap Maps
You got ‘snapped’ track your friends where
ever they will go
Uber EATS
No more takeaway menus - ‘laziness’ has become more efficient
2015
2016
2017
Virtual Reality
A new way to ‘game’ – the world just got infinitely bigger

8. 9 IN 10 NEW ZEALANDERS ARE NOW INTERNET USERS
SOURCE: The Global Digital Report 2017 (we are social)

9. NZ: MEDIA CHANNELS USED IN THE LAST 24 HOURS
76% are on Social Media channels
48% are watching videos
27% are listening to music
30% are watching free or paid TV
42% have read or views online news
Source: Nielsen CMI Fused July 18 Q – Q *Doesn’t include

10. AUDIENCES ARE NOW MORE DISTRACTED – LIVING MULTIPLE ONLINE LIVES!
A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper.

11. HOW DO WE TARGET THEM? Video (smart TVs) Radio Social Media Print
-Facebook, Twitter, Instagram across all our news, sport and entertainment brands
Online
-Grabone, Restaurant Hub, RateBroker, Driven, Bite, Viva, nzherald.co.nz, Radio websites, Spy, WatchMe, Chinese Herald and our NZH & iHeart APPs
Radio
-ZM
-The Hits
-Hauraki
-Coast
-Flava
-Newstalk ZB
-Radio Sport
-iHeart Radio
Video (smart TVs)
-WatchMe
-Herald Focus
-Herald Features
-Video content throughout our brand websites
Print
-The NZ Herald (North Island)
-The NZ Herald NIMs
-Regional Newspapers (North Island)
-Print partnerships (ODT)
-NZME Communities

12. Nearly a third are reading the Newspaper mid-morning
THE CONSUMER JOURNEY IN NZ
Online is the most popular media across the day, peaking in the evening, with a total of 72% using the internet between 6pm-8pm
TV is popular in the evenings, however when watching their favourite programme, the target audience are using other media – i.e. texting friends or going online
Radio is the 2nd most popular morning media, reaching over 40% during the morning commute
Nearly a third are reading the Newspaper mid-morning
Source: Nielsen CMI Fused Aug 18 Q – Q2 2018

13. ONLINE CONSUMPTION IN NZ
Social Media is the most popular online media across the day, peaking in the morning with fairly consistent use across the day.
Reading News online plays an important role online in the morning, for some replacing newspapers and TV to get their updates.
With kiwis now having a subscriptions to Netflix or other similar services, we have seen online TV/Video rise.
Source: Nielsen CMI Fused Aug 18 Q – Q2 2018

14. CONSIDERATION FUNNEL: MULTI TOUCHPOINT

15. AN EFFECTIVE INTEGRATED APPROACH
Brand development
We’ll take existing brand advertising , assets and partnerships and build upon these to grow the brand in New Zealand via an effective, integrated approach.
Engaging content
Relevant content is the inspiration, conversation starter and problem solver. It earns permission to engage and convert your audiences.  We will develop custom created NZ content which offers a value exchange
Experiences
We will give the target audience more opportunity to engage with the  brand deepening the consumer relationship
Lead Generation
After experiencing the brand the target audience has given permission to communicate to them in a targeted way.
Advocacy & Loyalty
Lead conversations, connects and inspires trust & action

16. FOCUS ON AUCKLAND – NOVEMBER 2018
NZME REGIONAL DIGITAL
FOCUS ON AUCKLAND – NOVEMBER 2018

17. 1.4 million people live in AUCKLAND
AUCKLAND AUDIENCE
Overview
1.4 million people live in AUCKLAND
Compared to the overall NZ population, people in Auckland are less likely to be home owners (55%) and are more likely to be renters (40%)
Average household income: $122,100 – 21% higher than outside Auckland
Only 55% were born in NZ – 15% lower than overall NZ population
Auckland is young city. Half are under 44 years old, and the average age is 42 – compared to 46 across the rest of the country
Key Industries in the Auckland are:
Education & Training
Prof, Scientific & Technical Services
Manufacturing
SOURCE: Nielsen CMI Fused Q4 17 – Q3 18 Oct 18 TV/Online - NZME. *Auckland

18. AUCKLAND AUDIENCE Cultural identity
Compared to the rest of the country, Auckland has 35% less people identifying as European/New Zealander. It has more than twice as many people identifying as Pacific Islander, Asian and ’Other’ ethnicities.
Nearly half of Auckland’s population are of non-European/New Zealander ethnicity
65% of the country’s Asian population and 68% of the Pacific Islander population live in Auckland
SOURCE: Nielsen CMI Fused Q Q1 18 May 18 TV/Online - NZME. AP10+ Auckland vs Rest of NZ (multiple choice question)

19. AUCKLAND AUDIENCE Lifestage breakdown INDEPENDENTS 367,000 56% Male
Average Age 26
Average HHI $128,000
72% are in paid employment
In the next 12 months:
47% will buy a car
51% will travel overseas
OLDER FAMILIES 307,000
51% Female
Average Age 55
Average HHI $143,000
23% homeowners with no mortgage
Spend more time on leisure activities with their kids
YOUNG FAMILIES 315,000
55% Female
Average Age 37
Average HHI $123,000
54% are home owners
Main household shoppers
Prefer to shop online as it suits their busy lifestyle
EMPTY NESTERS 283,000
57% Female
Average Age 69
Average HHI $88,000
They are retired (65%) or planning their retirement
They have more time and disposable income than ever
SOURCE: Nielsen CMI Fused Q4 17 – Q3 18 Oct 18 TV/Online - NZME. *Auckland

20. NZME REACH 1,237,000 86% OF KIWIS IN AUCKLAND MEDIA CONSUMPTION 44%
NZME RADIO REACH –
44%
NZME PRINT REACH –
NZME DIGITAL REACH –
71%
SOURCE: Nielsen CMI Fused Q4 17 – Q3 18 Oct 18 TV/Online - NZME. *Auckland

21. THE CONSUMER JOURNEY IN AUCKLAND
SOURCE: Nielsen CMI Fused Q4 17 – Q3 18 Sept 18 TV/Online - NZME. *Auckland

22. ONLINE CONSUMPTION IN AUCKLAND
SOURCE: Nielsen CMI Fused Q4 17 – Q3 18 Sept 18 TV/Online - NZME. *Auckland

23. THE NEW ZEALAND HERALD Digital Audience
The New Zealand Herald newspaper reaches 581,000 people across a week, and 534,000 people in Auckland City alone
Monthly Unique Audience*
for nzherald.co.nz -1,566,000
Average Weekly Unique Browsers**
for nzherald.co.nz -3,320,800
Average Weekly Page Impressions**
for nzherald.co.nz -22,144,400
Source: Nielsen CMI Fused Sept 18 Q – Q *Auckland
*SOURCE: Nielsen Online Ratings Sept 18 **Nielsen Market Intelligence Domestic Traffic Sept 18

24. AUCKLAND RADIO AUDIENCE
141,500
95,300
157,600
59,100
116,100
51,200
218,000
57,400
1,139,200 sessions
in Auckland
Source: GfK, RAM, Commercial Radio Stations, Total 4/2018, M-S 12mn-12mn, Cume *iHeart AdWizz Sept 2018

25. The New Zealand Herald – 581,000
NZME REACH EXAMPLE
+ Radio Reach
+ Digital Reach
Print Reach
77% of Kiwis based in Auckland
The New Zealand Herald – 581,000
+ NTZB & ZM
756,000
+ nzherald.co.nz
1,105,000
SOURCE: Nielsen CMI Fused Q4 17 – Q3 18 Oct 18 TV/Online - NZME. *Auckland

26. APPENDIX