2. Does Your Real Estate Career
Have a Foundation?

3. Our Success is Measured by Yours Empower Emerging Associates
Identify Opportunity
Next Level Initiative
Increase Commission Earnings
$18,000
$250,000-2M
>1%
$0………
…..$39,999
$40K+
$60K+
$100K+

4. Recurring Revenue Streams
No Predictable
Recurring Revenue Streams
Geographic Farm Area
Demographic Farm
16% said they have a Farm
9% said more than 6 months
3% more than a year

5. Predictable Recurring Revenue Streams 64% said more than one year!
Geographic “Subdivision Farm Areas”
Demographic “Social & Sphere of Influence” Farming
64% said more than one year!

6. Once we noticed the void…
We began to see “Farming”
as the Cornerstone of…
Listing Skills
Presentation Skills
Marketing Skills
Market Share

7. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #3
Systematize your farm and create that True Pride
In Ownership as it relates to your Geographic Farm

8. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #4
Create a sense of community and culture that
centers around your expertise in your Geographic Farm

9. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #5
Using annual events to drive interest, awareness
and commoraderie with your Geographic Farm Area

10. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #6
Conduct your Annual Inventory Survey
and other telemarketing or doorknocking opportunities.

11. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #7
Electronic or Digital Farming techniques that used
To be expensive or difficult for small businesses like you

12. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #8
Managing your distribution resources…
How to get the most bang for the buck!!!

13. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #9
Continue the $pend a Dime make a Dollar philosphy
Grow your farm and/or partner your farming activities

14. With these 3 Simple Rules
Your First Assignment
To review the most recent 24 months of closings in your “potential”
Farm Area
Inventory the Names of the LISTING AGENTs and calculate if any one (1) Agent
is closing
25%+
Next…
To review the most recent 24 months of closings in your “potential”
Farm Area
Calculate the TOTAL
LISTING SIDE COMMISSION closed per year!!!
So what is 10%
Finally …
Calculate 10% of the 10% to determine your GROSS OPERATING BUDGET
We need to evaluate the VIABILITY of this Geographic Farm Area from an ECONOMIC
Perspective
What’s the budget?
With these 3 Simple Rules
We can project the viability of your farm
We can protect the sustainability of your farm
We can Manage Your Expectations of…
Monthly
Quarterly
Annual Results

15. Hawk’s Landing
1150
****
Hawk’s Nest Elementary
Plantation Middle
South Plantation High School

16. 29
10,440,000 32
12,000,000
17 HALF YEAR
6,460,000
28,900,000

17. 28,900,000 / 2.5 =
11,560,000
11,560,000 x .03 =
346,800
34,680
3,468 7%

18. Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.

19. Page #1 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Page #1

20. Page #2 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Page #2

21. Coral Square
Mullins Park (sports)
Magnolia Movie
1st Baptist
St. Elizabith Ann Seton
Beth Orr
Coral Springs Medical
FLL Ft. Lauderdale Int

22. Expired YTD
Seasoned Expired
FSBO 11 6 8 41 68
141
185
200
291

23. Lis Pendens FORECLOSURE NOTICES
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Lis Pendens FORECLOSURE NOTICES
Name
Address
Phone
Facebook
LinkedIn
Page #3

24. Page #4 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Expired Listing (YTD)
Name
Address
Phone
Facebook
LinkedIn
Page #4

25. Expired Listing (Seasoned)
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Expired Listing (Seasoned)
Name
Address
Phone
Facebook
LinkedIn
Page #5

26. Page #6 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
For Sale By Owner
Name
Address
Phone
Facebook
LinkedIn
Page #6

27. Recent Purchases (past 36 months)
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Recent Purchases (past 36 months)
Name
Address
Phone
Facebook
LinkedIn
Page #7

28. Page #8 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Renters (probable)
Name
Address
Phone
Facebook
LinkedIn
Page #8

29. Page #9 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Absentee Owners
Name
Address
Phone
Facebook
LinkedIn
Page #9

30. Established Residence
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Established Residence
Name
Address
Phone
Facebook
LinkedIn
Page #10

31. Empty Nester (probable)
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Empty Nester (probable)
Name
Address
Phone
Facebook
LinkedIn
Page #11

32. Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Hawk’s Landing
$34,680

33. 28,900,000 / 2.5 =
11,560,000
11,560,000 x .03 =
346,800
34,680
3,468 7%

34. Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Hawk’s Landing
Wyndham Lakes
Oriole Margate
$34,680
$21,400
$18,800
$74,880

35. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #3
Systematize your farm and create that True Pride
In Ownership as it relates to your Geographic Farm

37. Geographic Farm Area BluePrint…
Objective: Apply forethought within
a predetermined budget to achive maximum
exposure and credebility within our target
audience.
Plan: To make contact 24x during the next
12 months while investing less than 10% of
our projected income.

38. 28,900,000 / 2.5 =
11,560,000
11,560,000 x .03 =
346,800
34,680
3,468 7%

39. $3,468 Higher Cost Lower Cost No Cost 2 x Each Month Doorhanger
Postcard
Letter
Newsletter
Report
Giveaway
Garage Sale
Event
Web Update
Value Report
Announce
Webcast
Social Media
Doorknock
Telephone Call
Survey
Collect Data
Higher Cost Lower Cost No Cost

40. For 28 Years And over 500 Associates
We have used Forethought & Budget
To capture 10% Marketshare 1st year
15% 2nd year
20% 3rd year

41. $34,680 1st year $52,020 2nd year $69,360 3rd year
28,900,000 / 2.5 =
11,560,000
11,560,000 x .03 =
346,800
34,680
3,468 7%
$34, st year $52, nd year $69, rd year

42. Create a Private Group on Facebook “XYZ homeowners”
Buy a Domain that represents your farm “ XYZ homeowners.com”
Construct your Master Task List and Accountability Deadlines
Build my website and facebook Private Group
Announce my website and private group via DH/PC

43. Create a Private Group on Facebook “XYZ homeowners”
Buy a Domain that represents your farm “ XYZ homeowners.com”
Construct your Master Task List and Accountability Deadlines
Build my website and facebook Private Group
Telemarket Annual Inventory Survey make Announce

44. Create a Private Group on Facebook “XYZ homeowners”
Buy a Domain that represents your farm “ XYZ homeowners.com”
Construct your Master Task List and Accountability Deadlines
Build my website and facebook Private Group
Doorknock Survey & announce Website /Private Group

46. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #4
Create a sense of community and culture that
centers around your expertise in your Geographic Farm