1. 09/10 Summary

2. Introduction to E-Commerce
Some basic concepts
E-Commerce vs E-Business
Personalization- a definition from Whatis.com
On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.
Personalization in some ways harkens back to an earlier day, by making consumer relationships more closely tailored to the individual. If you've ever bought a book from Amazon, for example, the next time you visit they will - like a friendly and helpful sales clerk - greet you by name and tell you about products in stock that they think you might like (such as more books by the same author, or books purchased by other people who also bought the book that you purchased). Many portal sites, such as Yahoo allow site visitors to customize the page with selected news categories, local weather reports, and other features.
The technologies behind personalization include:
Cookie - A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. When you enter a Web site using cookies, you may be asked to fill out a form providing such information as your name and interests. This information is packaged into a cookie and sent to your Web browser which stores it for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The server can use this information to present you with custom Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.
Collaborative filtering - in which a filter is applied to information from different sites to select relevant data that may apply to the specific e-commerce experience of a customer or specific group of customers
User profiling - using data collected from a number of different sites, which can result in the creation of a personalized Web page
Data analysis tools - used to predict likely future interactions
Because personalization depends on the gathering and use of personal user information, privacy issues are a major concern.

3. Personalization and Digital Business
Principles and applications
Personalization- a definition from Whatis.com
On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.
Personalization in some ways harkens back to an earlier day, by making consumer relationships more closely tailored to the individual. If you've ever bought a book from Amazon, for example, the next time you visit they will - like a friendly and helpful sales clerk - greet you by name and tell you about products in stock that they think you might like (such as more books by the same author, or books purchased by other people who also bought the book that you purchased). Many portal sites, such as Yahoo allow site visitors to customize the page with selected news categories, local weather reports, and other features.
The technologies behind personalization include:
Cookie - A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. When you enter a Web site using cookies, you may be asked to fill out a form providing such information as your name and interests. This information is packaged into a cookie and sent to your Web browser which stores it for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The server can use this information to present you with custom Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.
Collaborative filtering - in which a filter is applied to information from different sites to select relevant data that may apply to the specific e-commerce experience of a customer or specific group of customers
User profiling - using data collected from a number of different sites, which can result in the creation of a personalized Web page
Data analysis tools - used to predict likely future interactions
Because personalization depends on the gathering and use of personal user information, privacy issues are a major concern. 3 3

4. Open source and open standards
Concepts
Business models
Related issues
Personalization- a definition from Whatis.com
On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.
Personalization in some ways harkens back to an earlier day, by making consumer relationships more closely tailored to the individual. If you've ever bought a book from Amazon, for example, the next time you visit they will - like a friendly and helpful sales clerk - greet you by name and tell you about products in stock that they think you might like (such as more books by the same author, or books purchased by other people who also bought the book that you purchased). Many portal sites, such as Yahoo allow site visitors to customize the page with selected news categories, local weather reports, and other features.
The technologies behind personalization include:
Cookie - A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. When you enter a Web site using cookies, you may be asked to fill out a form providing such information as your name and interests. This information is packaged into a cookie and sent to your Web browser which stores it for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The server can use this information to present you with custom Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.
Collaborative filtering - in which a filter is applied to information from different sites to select relevant data that may apply to the specific e-commerce experience of a customer or specific group of customers
User profiling - using data collected from a number of different sites, which can result in the creation of a personalized Web page
Data analysis tools - used to predict likely future interactions
Because personalization depends on the gathering and use of personal user information, privacy issues are a major concern. 4 4

5. Security and Digital Business
Security issues of doing business digitally
Personalization- a definition from Whatis.com
On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.
Personalization in some ways harkens back to an earlier day, by making consumer relationships more closely tailored to the individual. If you've ever bought a book from Amazon, for example, the next time you visit they will - like a friendly and helpful sales clerk - greet you by name and tell you about products in stock that they think you might like (such as more books by the same author, or books purchased by other people who also bought the book that you purchased). Many portal sites, such as Yahoo allow site visitors to customize the page with selected news categories, local weather reports, and other features.
The technologies behind personalization include:
Cookie - A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. When you enter a Web site using cookies, you may be asked to fill out a form providing such information as your name and interests. This information is packaged into a cookie and sent to your Web browser which stores it for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The server can use this information to present you with custom Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.
Collaborative filtering - in which a filter is applied to information from different sites to select relevant data that may apply to the specific e-commerce experience of a customer or specific group of customers
User profiling - using data collected from a number of different sites, which can result in the creation of a personalized Web page
Data analysis tools - used to predict likely future interactions
Because personalization depends on the gathering and use of personal user information, privacy issues are a major concern. 5 5

6. Digital payments Technology Issues Security 6 6
Personalization- a definition from Whatis.com
On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.
Personalization in some ways harkens back to an earlier day, by making consumer relationships more closely tailored to the individual. If you've ever bought a book from Amazon, for example, the next time you visit they will - like a friendly and helpful sales clerk - greet you by name and tell you about products in stock that they think you might like (such as more books by the same author, or books purchased by other people who also bought the book that you purchased). Many portal sites, such as Yahoo allow site visitors to customize the page with selected news categories, local weather reports, and other features.
The technologies behind personalization include:
Cookie - A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. When you enter a Web site using cookies, you may be asked to fill out a form providing such information as your name and interests. This information is packaged into a cookie and sent to your Web browser which stores it for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The server can use this information to present you with custom Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.
Collaborative filtering - in which a filter is applied to information from different sites to select relevant data that may apply to the specific e-commerce experience of a customer or specific group of customers
User profiling - using data collected from a number of different sites, which can result in the creation of a personalized Web page
Data analysis tools - used to predict likely future interactions
Because personalization depends on the gathering and use of personal user information, privacy issues are a major concern. 6 6

7. Historical perspectives of DDB
From Victoria era to the 21st century
Personalization- a definition from Whatis.com
On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.
Personalization in some ways harkens back to an earlier day, by making consumer relationships more closely tailored to the individual. If you've ever bought a book from Amazon, for example, the next time you visit they will - like a friendly and helpful sales clerk - greet you by name and tell you about products in stock that they think you might like (such as more books by the same author, or books purchased by other people who also bought the book that you purchased). Many portal sites, such as Yahoo allow site visitors to customize the page with selected news categories, local weather reports, and other features.
The technologies behind personalization include:
Cookie - A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. When you enter a Web site using cookies, you may be asked to fill out a form providing such information as your name and interests. This information is packaged into a cookie and sent to your Web browser which stores it for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The server can use this information to present you with custom Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.
Collaborative filtering - in which a filter is applied to information from different sites to select relevant data that may apply to the specific e-commerce experience of a customer or specific group of customers
User profiling - using data collected from a number of different sites, which can result in the creation of a personalized Web page
Data analysis tools - used to predict likely future interactions
Because personalization depends on the gathering and use of personal user information, privacy issues are a major concern. 7 7