1. Rollout Working Group Update
Kim Gibson, IESBA Member and Working Group Chair
IESBA Meeting, New York USA
December 3-5, 2018

2. Objectives of the Session
To receive an update on rollout activities
To exchange views about responsibilities for adoption
To consider alternative approaches for promoting revised and restructured Code and to encourage its adoption

3. Purpose of the WG
To promote awareness of the changes to the Code in support of the Code’s adoption and implementation
IESBA does not have the power to mandate adoption of the Code
WG has been focused on explaining the nature of, and rationale for the changes made to the Code
WG believes IESBA role to explain the changes to the Code is an important contribution towards supporting adoption that cannot be underestimated

4. Status of Rollout Activities
One-stop-shop on IESBA website with resources about Code
Videos, BfCs, Articles, Webinars and more…
Ongoing Journal articles, Interviews & Social Media
Ongoing outreach to stakeholders across the globe
Regulators, firms, IFAC MBs, PAIBC, SMPC, IFAC CAP
IAASB Webcast
World Bank Train the Trainer Virtual Workshops

5. Outreach Coverage for 2018

6. Current Status of Adoption for IESBA Code
Adopted, used as basis for national ethical standards or ethical codes of IFAC member bodies in 120+ countries
Adopted by the largest 27 international networks of firms (the Forum of Firms) for transnational audits
Translated in 39 languages, including all major UN languages (Chinese, French, Japanese, Russian and Spanish)

7. Status of Adoption for the New Code
Australia | South Africa | Zimbabwe
Jurisdictions Already Adopted
Japan | Hong Kong | New Zealand
Jurisdictions Already Committed
NSS session planned in May 2019
Additional interactions planned with IFAC committees (e.g., CAP and FOF)
Specific Adoption focused Activities

8. Responsibilities to Facilitate Adoption
Facilitating Adoption is a Common Goal
Raise public awareness of changes to the Code given its primary role
Direct ability to influence adoption with FoF commitments and IFAC membership obligations
IESBA
IFAC
Refer suggestions to IFAC

9. Matters for IESBA Consideration
Does the Board agree with the WG’s view on IESBA’s and IFAC’s responsibilities in regards to adoption of the Code?
Are there any additional activities within its remit in addition to raising public awareness that IESBA should undertake?

10. WG Proposals Short publication series Proposed approach for Series
Proposed title “Decoding the Code of Ethics”
Short topic-specific, uses story telling approach (3-5 min reading time per episode)
Innovative way to leverage existing material to reach a wider audience
Proposed approach for Series
Initial drafts for illustration
Future episodes to be authored by volunteers (e.g., IESBA members, TA, staff & friends of IESBA)
Review and clearance by Staff and WG only

11. Use of More Webinars, Webcasts and Social Media
WG Proposals
Use of More Webinars, Webcasts and Social Media
Use of webinars and webcasts
Cost-effective way to engage stakeholders more directly
Already held webinars with the World Bank and IAASB this year
Increase use of webinars by IFAC and IAASB as well
Use of Social media
Increased flexibility and responsiveness
Potential to reach a much larger group of audience
Reaching the younger generations of PAs

12. Rationale for Proposed Approach
Most resources on IESBA website already target NSS and firms
Lack of general public’s awareness & negative perceptions about the Code impact adoption
There is a need to enhance IESBA brand
Change in how information is consumed in fast paced world
Decisions makers, including NSS want concise, easy-to-digest, visually appealing interactive material about the Code in format that entices and draws in readers (not easy to produce)
Firms, esp. SMPs want real-life scenarios that are more relatable
Will traditional Staff Q&As/ FAQs hit the mark?

13. Matters for IESBA Consideration
Does the Board agree with the WG’s proposals, including its proposal to launch a Short Publication Series?
IESBA members are asked for views and suggestions about
Any other matters that might help promote adoption of the Code
Whether and if so how, IESBA may better encourage NSS and others to adoption the Code

14. The Ethics Board