1. How to determine which snack is best for you
Reading Labels
How to determine which snack is best for you

2. Bell-ringer I can . . . Look at nutrition labels on the board
Look at the following things specifically:
Serving size
Calories
Calories from fat
Be prepared to share with class why you choose what you choose
Class discussion about the snacks and why they are healthy or not
why is serving size important? Calories? Calories from fat?
I can compare nutrition labels and make healthier snack choices on my own.
I can create a persuasive, original advertisement jingle.
objective/purpose

3. The Nutrition Facts Label
Contains product specific information
Based on a 2,000 calorie diet
Helps you to compare one snack to the next
explore/experiment

4. Label Example
explore/experiment

5. Where to Start
First determine serving size and number of servings per package
Serving size: reflect amounts people actually eat, consistent across product lines
explore/experiment

6. Calories and Calories from Fat
Tells how much energy is in food
Remember that the number of servings you eat determines the number of calories you actually eat!
Calories: help you maintain your daily caloric intake based on your activity level
Fat calories: helps consumers meet dietary guidelines that recommend people get no more than 30% of their calories from fat
explore/experiment

7. General Guide to Calories 40 Calories is low 100 Calories is moderate
400 Calories or more is high
Too many calories per day results in gaining weight
explore/experiment

8. Nutrients Limit specific nutrient intake
Saturated fat, cholesterol and sodium
To much of these can put you at risk for certain chronic diseases like heart disease, high blood pressure, cancer
explore/experiment

9. Nutrients
Eating enough of fiber, vitamins, calcium and Iron can reduce the risk of some diseases and conditions.
Calcium helps to reduce the risk of Osteoporosis, Fiber helps healthy bowel function, Diets high in fruit and veggies help to reduce risk of heart disease.
explore/experiment

10. Understanding the footnote
Helps you to make your snack decision
Tells you what you need in these areas based on either a 2,000 or 2,500 calories diet
explore/experiment

11. Comparing Labels
% daily value: shows how this food fits into the overall daily diet
Why is it important to be a conscious consumer of your all of your food choices?
% vitamin: shows % of given vitamin intake based on daily caloric intake
explore/experiment

12. Who is our Audience for the Jingle?
Your audience will be your peers in our classroom.
We will be working our way to writing a jingle today in class. So, keep that in mind while we go over the audience.
Our audience is going to be your peers in this classroom. And tomorrow we will share our jingles to our audience members.

13. What are Some Descriptors of our Audience?
Age?
Gender?
Culturally Diverse?
Location?
Others?

14. Some Things to Keep in Mind
-Age: year old boys and girls
-get their attention, make it interesting to a teenager.
-once you grab their interest, keep the message short to keep their attention the whole time
-Cultural Diversity: many backgrounds
-use words that everyone in your audience will understand….slang?
If you use slang make sure they are common slang words that are familiar to your audience.

15. Did You Know…
Cereal boxes have special ways to grab the attention of their audience members.
-Color
-Characters
-Fun, easy cereal name
-and eye contact
What are some of the different types of cereal you first think of?
-Who are the main consumers of those cereals? (Show pictures of the cereals)
-The advertising planners of these cereal companies know that they need to appeal to their audience members, who are small children, who might or might not read. So, they use bright colors, characters, and one other interesting technique. The advertising team knows that kids are small in height and so they use the characters eyes to grab the attention of the kids. Notice the eyes of the cereal box characters?
-Remember that your job is to grab the attention and keep the attention of your audience members while writing your jingle. And Mrs. Hyland will give you more information on what you need to do.

16. America’s Song:
The Jingle

17. The Power of Rhyme Humans are naturally drawn to rhythm
People are musically-inclined
Pleasant on the ears
Facilitates memorization

18. Connection to Advertising?
Often used within advertising world.
Easy method of “sticking” an image into general memory.
Meow Mix
Dr. Pepper
Oscar Meyer

19. Free Association Take out a piece of paper.
I’m going to read you some words.
Write down everything you can think of associated with that word.

20. Rhyme Time
Choose some of your free association words and create a logical, real rhyming word.

21. Mingle Jingle Get into groups of four or five.
Receive your “product” and an advertising rubric.
Start work on your advertising campaign.

22. Homework
Interview your parents on their knowledge of food labels based on what you learned in class today. Ask them if they compare food labels when they are shopping for the family or themselves. Turn in your questions and answers next class period.

23. Health Journal
Continue to write down what you are eating this week. Write down how many portions of each snack/food you are eating as well as the calories. Total your calories for at the end of the day. Were you active enough throughout the day to burn off the calories that you took in?