1. EUROSTAT ON SOCIAL MEDIA
Baiba GRANDOVSKA Press Office
Luxembourg, 14 March 2018

2. Accounts Own accounts: Twitter and Facebook
Eurostat content on other accounts:
European Commission corporate accounts
Staff accounts
Shares from the website
News accounts

3. Eurostat Twitter Account name: EU Eurostat Active since 2011
Short messages, up to 140 characters
Pictures, videos, links

4. Eurostat Twitter Contents: Eurostat news and announcements
news releases
news items
publications
other new Eurostat products, e.g. infographics
events (e.g. conferences, presentations)

5. @EU_Eurostat top tweets so far this year

6. Eurostat Twitter

7. Eurostat Twitter

8. Eurostat Facebook
Account name: Eurostat Open 11 January 2017 general public (would I share this on my personal account?) 1-2 posts per day

10. Eurostat Facebook
Informative and entertaining contents that general public can relate to:
Visualisations
Snippets from articles, publications
Statistical literacy products
Some innovative projects/events that could appeal to non-specialists

11. Eurostat Facebook
Today:
12K page follows

13. eurostat-pressoffice@ec.europa.eu baiba.grandovska@ec.europa.eu
We listen and reply!

14. Maja Islam Eurostat Digital dissemination
ESS Social media
Maja Islam
Eurostat
Digital dissemination

15. ESS Facebook page Launched in 11/ 2016 as a DIGICOM pilot
Validated as a permanent ESS dissemination platform in February 2018

16. ESS Facebook page Objectives
Attract light and potential users from across Europe
Monitor users' needs
Promote the ESS and European statistics
Build capacities within the ESS through piloting innovative practices and sharing

18. 65% 13-34

19. ESS Facebook page Impact of paid promotion on… Post Higher reach
More engagement
Page
Steeper increase of followers
More followers in target age group

21. ESS Facebook page Impact of viral content on… Post
Reached users
1 261 shares
1 465 comments: 141 on page, elsewhere
Page
Around new followers in the week after publication

22. ESS Facebook page Lessons learned Keep your mission in mind
Simple copies and content
The right content at the right time can have a huge impact – greater than use of paid promotion
Much to learn about users through monitoring the analytics and engaging in a conversation with users on your page and their pages

23. ESS Facebook page What makes for good Facebook content?
Visually appealing
Figures presented are easy to interpret
Triggers conversation
Triggers curiosity
Relatable
Actionable

24. ESS Facebook page Next steps Focus on topical, visual content
Use paid promotion and targeting
Pilot emerging innovative practices by using an external consultant
Virtual and physical events to enable ongoing exchange and foster learning and apacity building

25. European Statistics User Forum
Pilot launched in January 2018
Discussions launched by Eurostat and NSI staff involved in DIGICOM WP1

26. European Statistics User Forum
Which social network do you think would be most appropriate for conversations between statistics users and producers?

27. European Statistics User Forum
Objective
enabling engagement between advanced users of statistics and statistics producers on salient statistical topic

28. European Statistics User Forum
First topics launched:
Food Price Monitoring Tool (experimental statistics)
Income, Consumption and Wealth (experimental statistics)
EU-SILC Scientific use files (microdata)
Multinational enterprise groups and their structure (experimental statistics)

29. ESTAT-ESS-SOCIAL@ec.europa.eu maja.islam@ec.europa.eu
Contact