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DIGITAL MARKETING COMPANY Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote.

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Presentation on theme: "DIGITAL MARKETING COMPANY Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote."— Presentation transcript:

1 DIGITAL MARKETING COMPANY WWW.COINEPTION.COM

2 Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs and mobile phones etc. Various Digital Marketing Channels are.. - SEO - SMM - PPC Advertising - Video Marketing - SMS Marketing - Email Marketing WHAT IS DIGITAL MARKETING ?

3 Search Engine Optimization

4 For ecommerce websites, search engine optimization (SEO) is a crucial task. Without SEO, it’s difficult to rank highly on search engines. This means less traffic, less sales, and less business generated by your website. There are two “types” of SEO: ON-PAGE and OFF-PAGE. On-page SEO is anything you do to improve your website according to Search Engine’s Guidelines. Examples of this are keyword research, URLS creation, creation of good content and Headers Tags etc. Off-page SEO is anything you do on other sites that affects your ranking. This includes link building creation, social shares and local SEO. WHAT IS SEO ?

5 The traditional product/service marketing is now changed. The most of the businesses are running online. Almost every product is available online from Grocery, Arts, Decor Items, Mobiles to large items like AC and Furniture etc. If any business is not touching the Digital Marketing concept, then that business is missing the opportunity to grow. It is like, we are closing one of the doors to generate revenue. Future is Online Marketing ! WHY SEO ?

6 If any website is ranking into Google on first page, than there is a high chance that visitors will come to your site and these visitors can turn into valuable customers. There are various BENEFITS of SEO: SEO BENEFITS Get Website’s Keyword Ranking in Google, Yahoo, Bing and other Search Engines Generating Organic Traffic on Website Brand Promotion Sell Products Online Generating Lead for Business

7 Social Media Marketing

8 For ecommerce websites, social media marketing is both a way to stay present in the minds of consumers and a customer service method. Social media networks like Facebook, Twitter, Pinterest, and Instagram etc allow brands to share content, video, connect with customers, receive feedback, and resolve potential problems quickly. You do not have to set up every social media account on this list. You can also join different or new social media networks later depending on your interest, time, and usage plans. WHY SMM ?

9 Here are the major benefits of social media marketing for your business. That ultimately leads your business to the new level. SMM BENEFITS Improve Brand Loyalty & Customer Engagement Creates Strong Relationships With Customers Increase Brand Awareness Get More Direct Traffic Improve Ranking in SERPs Immediate Feedback From Customers Fit to any Budget

10 YOU CAN SEE YOUR BUSINESS After completion of SMO activities, you can see your business on major social media profiles.

11 Paid Marketing

12 PAID MARKETING In the paid marketing, we will run the campaigns on Google Adwords and Social Platforms for your Business. This is the paid medium, in which we will have to pay to Google, Facebook, Twitter, LinkedIn to get the paid traffic on website. It is not necessary to run the paid campaign on all the platforms, we can start with few. These platforms allow us to run the ads on their platform. This is one of the medium to generate paid leads from these platforms.

13 PAID MKTG ACTIVITIES PPC Campaign Display Campaign Paid Social Campaign Paid Guest Post Generation We can do the following paid activities for Website.

14 Pay Per Click (PPC)

15 PPC CAMPAIGN Pay-per-click (PPC) advertising is a great way to generate short-term revenue and attract visitors to your website. PPC can be used to supplement your SEO efforts, as a second revenue stream, or it can be used temporarily while waiting for your optimization to “kick in” and generating organic traffic on your website. PPC advertising is available through two main providers: Google (through its AdWords program) and Microsoft (through its Bing Ads program). Typically, PPC has a very high ROI, since you will only pay a few cents per click unless you are bidding on very popular keywords.

16 PAID SOCIAL CAMPAIGN Paid Social campaigns are used to amplify your reach, increase traffic of mobile users, boost brand awareness, enhance your targeting area (specific area) and maximize your content marketing. The beauty of this technique is that you can start the social campaign in the limited budget. Gradually, increase the budget to generate more traffic.

17 WHAT AFTER GETTING THE RANKING IN SEARCH ENGINE You can not sit idle after getting the good rank into SERP and traffic on website because competitors are there in every business and they are also doing their work to generate ranking and online business. We will continue the SEO and SMM activities for business and also find out the new way of promotion according to market. We will work for maintaining the position of website into Search Engines.

18 COINEPTION TECHNOLOGY Being a reputed Digital Marketing Agency in India, Coineption Technology provide the variety of digital marketing services to the clients around the globe. We stick on our words and achieve the targeted results for the client's business. We are providing Digital Marketing Services, which include: - SEO - SMM - Google Adwords

19 COINEPTION TECHNOLOGY PVT. LTD. G-294,1ST FLOOR, SECTOR 63, NOIDA UTTAR PRADESH WEBSITE: WWW.COINEPTION.COMWWW.COINEPTION.COM EMAIL: INFO@COINEPTION.COM MOBILE: +91-9667300438

20 YOU THANK


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