1. Successful Travel Planning for Universities and Colleges: an EAUC Workshop
Welcome!
Peter Hayward, Convenor, EAUC Transport Group
Dawn Dewar, Transport Coordinator, University of East Anglia
Tuesday 12 September 2007

2. Session 1: Introduction
Successful Travel Planning for Universities and Colleges: an EAUC Workshop
Session 1: Introduction
About the Workshop – format and style
Why a Travel Plan? do we really need it?
What benefit is there? – great expectations?
What do we want to achieve? – realistic objectives
What are the challenges? – identifying and tackling obstacles
So how do we go about it?

3. Successful Travel Planning for Universities and Colleges: an EAUC Workshop
Why a Travel Plan?
Characteristics of a successful Travel Plan
- comprehensive: all modes; all stakeholders
- site-specific: tailored to local situation and needs
- long-term: not just a one-off or quick fix
- implemented: not just a glossy report!
- well-resourced & sustainable: finance and people
- effective marketing: getting that message across!
- ‘owned’: fully accepted and integrated at all levels

4. Successful Travel Planning for Universities and Colleges: an EAUC Workshop
What benefit is there?
or “What’s in it for me?”
- Benefits for individuals
- Benefits for the institution
- Benefits for partners
- Benefits for the community
- Benefits for the environment
Be realistic!

5. What do we want to achieve? - identify issues and challenges
Successful Travel Planning for Universities and Colleges: an EAUC Workshop
What do we want to achieve?
- identify issues and challenges
- what are the drivers? (why do this now?)
- what are the priorities? - same for everyone?
- what can we do on our own?
- who needs to be involved in the institution?
- what external partners do we need?
- what targets/expectations/timescales?

6. What are the challenges?
Successful Travel Planning for Universities and Colleges: an EAUC Workshop
What are the challenges?
- lack of knowledge, interest or understanding
- antipathy: OK for others but leave me out of it
- lack of clarity of purpose and/or senior support
- peripheral to mainstream decision-making
- complex/long-winded committee structure
- junior position of practitioner
- ingrained culture and/or tradition
- importance of information and marketing

7. Successful Travel Planning for Universities and Colleges: an EAUC Workshop
So how do we go about it?
This Workshop aims to:
Address the questions raised
Present examples of good practice
Focus on the practical issues of implementation
Provide opportunity for questions, discussion etc
Identify topics for future follow-on workshops