1. Not for Profit Organizations
Describe the following pictures

2. Not for Profit Organizations
This type of organization does not
seek profit as its main aim, but instead
it raises funds for a specific goal.

3. Non-Profit Organization
A non-profit organization is an organization that does not distribute its surplus funds to owners or shareholders, but instead uses them to help pursue its goals.

4. Giving & Volunteering in Canada (Social Survey)
One way to measure the amount of charity done in a country is to measure the amount of time and money given in that country.
URL for link above: Canadians giving less to charities: study
Global News Report:
Canadians giving less to charities: study

5. Giving & Volunteering in Canada (Social Survey)
In 2013, 44% of Canadians volunteered their time and almost twice as many (82%) gave money to a charitable or non-profit organization.
While the proportion of Canadians who volunteered their time declined by 3 percentage points between 2010 and 2013, the total number of hours volunteered remained virtually unchanged.
URL for link above: Canadians giving less to charities: study
Source: Statistics Canada “General Social Survey: Giving, volunteering and participating, 2013.” The Daily. January 30. Statistics Canada Catalogue no X.

6. Giving & Volunteering in Canada (Social Survey)
The percentage of Canadians donating to charitable or non-profit organizations declined in recent years, falling from 84% in 2010 to 82% in 2013. Donation amounts, however, increased.
The average annual amount per donor in 2013 was $531, up $61 from 2010.
Overall, Canadians gave $12.8 billion to charitable or non-profit organizations in 2013, 14% higher than 2010.
URL for link above: Canadians giving less to charities: study
Source: Statistics Canada “General Social Survey: Giving, volunteering and participating, 2013.” The Daily. January 30. Statistics Canada Catalogue no X.

7. Giving & Volunteering in Canada (Social Survey)
Of the total donated in 2013, 41% or $5.2 billion were donated to religious organizations, 13% or $1.7 billion to organizations in the health sector and 12% or $1.6 billion to social services organizations.
URL for link above: Canadians giving less to charities: study
Source: Statistics Canada “General Social Survey: Giving, volunteering and participating, 2013.” The Daily. January 30. Statistics Canada Catalogue no X.

8. Giving & Volunteering in Canada (Social Survey)
URL for link above:

9. URL for link above: http://www. statcan. gc

10. URL for link above: http://www. statcan. gc

11. Not for Profit Organizations
Non profit organizations’ main aim is
to provide a service for the good of the
people and the community without any intention to make a profit.
Example:
Heart and Stroke Foundation Canada (HSF)
What are its current fundraising activities?
Research 2 other examples of Nonprofit Organizations (with description) found in Canada, then post them on Edmodo (1st Come 1st Serve!)

12. Not for Profit Organization
Well…
First of all, why would NPOs need marketing?!
Yes they DO!!!

13. Not for Profit Organization
How would the marketing concept of
a not for profit organization be
different from that of a for-profit
business?

14. Not for Profit Organization
NPOs need marketing because they:
Have consumers to serve!
Need to satisfy consumer’s wants and needs  Exactly the goal of marketing!
Need to raise awareness in people’s mind that there are something more important, more rewarding, and more meaningful than money/profit in life!
I (Mr. Chou) made this slide! ;)
I feel proud!

15. Not for Profit Organization
Target Market
Just as a for-profit business targets a certain audience with its marketing, so should a non- profit.
Branding
It is crucial for the non-profit to build its brand.
The brand allows donors, supporters and clients to remember, recognize and trust the organization.
Source: Houston Chronicle – Small Business “About Marketing in Non-Profit Organizations
by Kristie Lorette, Demand Media”.
Source: Houston Chronicle – Small Business “About Marketing in Non-Profit Organizations” by Kristie Lorette, Demand Media

16. Not for Profit Organization
Marketing Activities for NPOs
Print materials are highly important for educational and promotional purposes.
Events offer fundraising opportunities in the non- profit world, whether it is a small silent auction or a five-course banquet offered to hundreds of potential donors. 
Online - communication with current and potential donors builds relationships and loyalty.
Websites - Dynamic, quality websites are designed to share the group’s mission, build awareness, educate the public, and establish credibility.
Source: Houston Chronicle – Small Business “About Marketing in Non-Profit Organizations
by Kristie Lorette, Demand Media”.

17. Not for Profit Organization
Public Relations –
Non-profits are beneficial not only for individual groups of people, but also benefit the community. For this reason, public relations are a large part of marketing.
The local press should know the story of the non-profit and be aware of new programs that reach out to the community.
Social Media – use sites like facebook, twitter, instagram to promote company and raise awareness
Source: Houston Chronicle – Small Business “About Marketing in Non-Profit Organizations
by Kristie Lorette, Demand Media”.
Source: Houston Chronicle – Small Business “About Marketing in Non-Profit Organizations” by Kristie Lorette, Demand Media

18. Example of Social Media Marketing
URL:

19. Activity - Yay In partners – find a not for profit organization
Explain who they are
What they do
How do they market themselves