2. COMM 3100 How can you change a mind?
THE COMM SAMPLER COMM 3100: PERSUASION

3. Applied Persuasive Theory
Applying the Elaboration Likelihood Model to Design
THE COMM SAMPLER COMM 3100: PERSUASION

4. Build a Prosocial Message Campaign
THE COMM SAMPLER COMM 3100: PERSUASION

5. COMM 3000Q How do we know what we know?
Ever wonder how we get all the information we read in textbooks?
THE COMM SAMPLER COMM 3000Q: RESEARCH METHODS

6. Learn how to strategically ask “why?”
THE COMM SAMPLER COMM 3000Q: RESEARCH METHODS

7. Course culminates in a professionally relevant business report
Analyze data to make Facebook or Twitter more appealing to college students
THE COMM SAMPLER COMM 3000Q: RESEARCH METHODS

8. The COMM 3200 Sampler: Interpersonal Communication
Kara Winkler
THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

9. Relational Communication
Principles
Message Meaning
Relationships emerge
Relationships contextualize
Dynamic
Patterns
Sends a variety of messages
Power
Intimacy
Similarity
Task–social orientation
Formality
Social composure
Emotional arousal
THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

10. Expectancy Violations Theory
Predictive expectancies:
based what normally occurs in particular context
Prescriptive expectancies:
based on general rules of appropriateness (Burgoon et al., 1995)
Expectancies influenced by:
Communicator characteristics
Relational characteristics
Context
THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

11. Uncertainty Inability to predict someone’s attitudes and behaviors
Self
Partner
Relationship
Uncertainty-Increasing Behaviors (Planalp & Honeycutt, 1984)
Competing relationships
Unexplained loss of contact or closeness
Sexual behavior
Deception
Change in personality/value
Betraying confidences
THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

12. Uncertainty Reduction Strategies
Passive: unobtrusive observation (Berger, 1979, 1987)
Active: mini-experiments to gain information (Berger & Calabrese, 1975)
Social environment manipulation (“secret tests”)
Asking third parties
Interactive: direct contact with target
Asking questions
Encouraging disclosure
Relaxing the target
THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

13. Relational Turbulence Theory
The transition from casual dating to commitment is “turbulent” (Solomon & Knobloch, 2001, 2004)
Uncertainty peaks when deciding whether to escalate or not
Turbulence from trying to navigate level of interdependence:
Increase commitment?
Goals blocked?
THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

14. Discussion Questions
How can some uncertainty reduction strategies be harmful to our relationships?
Do you see manners in which the secret tests can positively reduce uncertainty or benefit someone in a relationship?
Suppose a friend came to you to discuss uncertainty he or she has with his or her sexual relationship. What strategies would you recommend to your friend to help him or her reduce his or her uncertainty?
THE COMM SAMPLER COMM 3200: INTERPERSONAL COMMUNICATION

15. COMM 3300: Effects of Mass Media
2/14/18
Anne Oeldorf-Hirsch
COMM 3300: Effects of Mass Media
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

16. THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA
2/14/18
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

17. The average U.S. adult spends 12+ hours with media per day
What does this media exposure do to us?
2/14/18
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

18. Media Can: Influence our Mood
Mood management theory
Our media choices depend on: how we’re feeling + how we want to feel
2/14/18
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

19. Media can: Frighten us for life
Emotional reactions to media have strong effects on children
75% have been scared by something they saw in a movie or on TV
33% remember specific scenes they wish they hadn’t seen after watching
2/14/18
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

20. Media can: Perpetuate harmful stereotypes
2/14/18
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

21. Media can: Make us uncertain of what’s “normal”
Sexual uncertainty hypothesis
Discrepancies between cultural values & media depictions
Greater exposure to media  Greater sexual uncertainty
2/14/18 vs
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

22. Media can: Manipulate what we see
2/14/18
The algorithm:
Calculates what to show in news feed
Weighs 100,000+ factors
Is top secret
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

23. Media can: Connect or Disconnect us
Perpetual linkage
What is the impact of constant technological links with each other?
Stronger ties?
Alienation?
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

24. Can Media… Be Good for us?
2/14/18
Sign up for COMM and find out
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

25. Class Format Lecture: 40 – 120 students
2/14/18
Lecture: 40 – 120 students
Written reflections about your media experiences
Lots of media content! Including your examples
(And yes, exams)
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

26. Topics Covered How we study media effects History of media effects
2/14/18
How we study media effects
History of media effects
Time spent with media
Media violence
Sexual media content
Emotional reactions to media
Media persuasion
News & politics
Media stereotypes
Digital and mobile technology
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

27. anneo@uconn.edu Arjona 218
2/14/18
COMM 3300: Effects of Mass Media
Anne Oeldorf-Hirsch
Arjona 218
THE COMM SAMPLER COMM 3300: EFFECTS OF MASS MEDIA

28. THANK YOU!
FOR ATTENDING
THE COMM SAMPLER
comm.uconn.edu