1. Facebook for Business
Samantha Dooley

2. Facebook Statistics
Over 2 million Irish users which is 74% of all Irish Internet Users use Facebook
Approximately 70% of all Facebook users are aged under 35
According to Facebook, 70% of Irish users check Facebook daily and on average have 270 friends
Irish users generate 133 million likes, 81 million comments and 77 million messages each month

3. Social Media Marketing
Facebook
Activity
Like
Applause
Share
Amplify
Comment
Converse
Facebook allow users to perform similar tasks.
In an online PR campaign for instance, the objective will be to create a viral effect or to amplify the message through shares
For electronic customer relationship management, simple posts allow users to converse with the business.

4. Facebook Marketing
Competitions

5. Competitions are great tools for marketing on Facebook!
According to a poll conducted by the Content Marketing Institute and ion interactive, 81 percent of content marketers say interactive content (like polls, contests, quizzes, and so on) grabs readers’ attention more effectively than static content. It’s not surprising, then, that half of content marketers are using contests as a component of their marketing strategy.

6. Facebook Competitions
Rules – what you cant do!
Personal profiles can't be used to collect entries. For example, asking people to share a post on their profiles to enter your promotion isn't permitted (ex: "Share on your profile to enter" or "Share on your friend's profile to get more entries"). It's also against the spirit of the guidelines to pay people for reviews.
You cant ask users to like your page either!!

7. Facebook Competitions
Like Gates
A like gate was a very common Facebook App feature which provided a mechanism for people to like your page before continuing on to see content from your page.
Like Gates were very common in Facebook App’s as they required the user to like your page in order to see the competition entry details.
On November 5th 2014, Facebook removed the ability to Like Gate custom pages.
According to Facebook they wanted to make sure people are liking pages because they truly want to connect with a business or brand, not because they were enticed by “artificial incentives.”
Once again, Facebook have removed a useful tool for businesses to gain more likes.

8. Facebook Competitions
Rules - What you can ask users to do!
1. Like or comment on a post on your Page (ex: "Like this post to enter") 2. Publish to your Page 3. Send your Page a message You can see a full list of the terms in our Help Center:  motionsguidelines

9. Some ideas for Competitions
Ask some comment-based ideas that are in line with the Facebook competition rules:
Ask users a quiz question relating to your brand, product, service or industry. All of those who comment with the winning answer will be entered into a prize draw.
A competition that encourages users to name your new product or service.
A contest that requires people to caption a particular picture.
Encourage users to guess something relating to an image or video. For example, “guess how many tennis balls fit into this lorry”.

10. Why VIDEO is important

11. Tips to great video advertising
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12. Facebook Video Stats
In the past five years, video content has seen tremendous growth. But it’s not just YouTube that’s experiencing an upward shift. Facebook has grown to become a video giant of its own. Here are some stats you need to keep in mind for Facebook video marketing:
14. 44% of Marketers Plan to Spend Money Promoting Facebook Video Content in 2017
One of the most telling signs that marketers are getting serious about Facebook video is that 44% of marketers plan to put money behind their Facebook video content in 2017.

13. Facebook Video stats
Facebook Gets Over 8 Billion Average Daily Video Views
This Facebook stat illustrates exactly why you’re doing your brand a disservice by ignoring video on the platform. With over 8 billion average daily views and 100 million hours of video watched every day, Facebook has become a top player in the social media video landscape.

14. 16. 85% of Facebook Users Watch Videos With the Sound Off
It would be remiss to end this discussion of Facebook stats without getting into details regarding the use of video on the platform, and how it’s shaking everything up. Some of the most important Facebook stats relating to video include:
85% of Facebook users watch videos with the sound off,
Captioned video ads can increase video view time by an average of 12%
80% of users are annoyed when videos auto-play sound, and it gives them a negative impression of your brand.
The takeaway here is make sure your videos don’t need sound in order to be understood. Taking a little time to add captions could mean the difference between whether or not your Facebook videos get viewed.
People Are 5 Times More Likely to Watch Facebook Videos on a Phone
People are five times more likely to watch video daily on a smartphone than on desktop.
Ensure that your videos are optimized for mobile viewing. Take a look at our always up to date social media video specs guide to get the correct dimensions.

15. 18. 20% of Facebook Videos Are Live Streams
With Instagram Live, Periscope and other services, live video has been bubbling for a while. In fact, 20% of videos are Live Broadcasts. And in June 2016, businesses were streaming six times more live videos on their Facebook Pages than they were in January when live video was first introduced.
Another important statistic to understand is the live element is what’s most appealing to viewers. After your broadcast is finished, the recorded video lives on your page. However, Facebook found that live videos are watched three times longer during the actual stream than the replay.
Facebook Advertising Stats

16. Simple, cheap to make video

17. Some video makers for Facebook

18. Facebook Insights

19. Facebook Insights
Facebook Business Pages with more than 30 likes can get access to the Facebook Insights panel which provides information on how well your post performed (both organically and also paid)
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20. Facebook Insights Likes
See how many likes you have, how the number of likes changes over time and where they come from.
Reach
See how many people like, comment on and share your content. You can also see how much of that came through your customers and their friends, and the response you get from adverts.
Visits
See which section of your Page people are responding to most, and where they’re coming from – such as Facebook or a search engine.
Posts
See a daily breakdown of your posts, and how many people responded with clicks, likes and more. Get more specific by viewing the types of posts you make: statuses, photos and video. If a post isn’t performing as well as you want, you can always boost it.
People
To help understand your audience, you’ll see demographic info such as age, gender and location, along with what times they’re looking at your Page and how they found it – so you’ll be able to create posts for the best response.
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21. Facebook Insights: Likes
The Likes section shows you:
The total number of likes for your Page.
How many people liked and unliked your Page in a certain time period.
If likes came from people already connected to your Page or a Facebook advert.
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22. Facebook Insights: Likes
SureSkills | | Dublin ( ) & Belfast ( )

23. Facebook Insights: Reach
Reach In the Reach section of Page Insights, you can see how many people have seen your posts; how many liked, commented on or shared posts; and whether you reached them through adverts or not
SureSkills | | Dublin ( ) & Belfast ( )

24. Facebook Insights: Visits
The Visits section of Page Insights can help you to understand what people like about your Page, if they’ve talked about your business on Facebook and how they arrive at your Page.
SureSkills | | Dublin ( ) & Belfast ( )

25. Facebook Insights: Visits
We can also get data on where our traffic has come from i.e. externally from Google or other referral websites etc
SureSkills | | Dublin ( ) & Belfast ( )

26. Facebook Insights: People
SureSkills | | Dublin ( ) & Belfast ( )

27. Facebook Advertising
Facebook Advertising has changed and evolved over the years.
Currently it is an objective based driven system which enables advertisers to advertise
On a user’s timeline
On the right hand side of the page
On a mobile device
The decision to move Facebook advertisements directly into the timeline has seen a huge increase in average Click Through Ratios for Facebook advertisements
SureSkills | | Dublin ( ) & Belfast ( )

28. Facebook Advertising
SureSkills | | Dublin ( ) & Belfast ( )

29. Facebook advertising DEMO

30. Thank you – Questions??