1. UNIT 1: INTRODUCTION TO PSYCHOLOGY
AREA OF STUDY 1: WHAT IS PSYCHOLOGY?

2. EMPIRICAL RESEARCH ACTIVITY
PERCEPTUAL SET
EMPIRICAL RESEARCH ACTIVITY
CAUSE EFFECT
Hypothesis
Independent Variable
Dependent Variable
GRIVAS – pg

3. RAT/MAN EMPIRICAL RESEARCH ACTIVITY
PERCEPTUAL SET
RAT/MAN EMPIRICAL RESEARCH ACTIVITY
GRIVAS – pg

4. PERCEPTUAL SET
LOOK CLOSELY AT THIS IMAGE OF A SEAL TRAINER, TRAINING A SEAL TO BALANCE A BALL ON ITS NOSE
GRIVAS – pg

5. PERCEPTUAL SET
LOOK CLOSELY AT THIS IMAGE OF A MAN HOLDING HIS LADY’S HAND AS HE ENTERS THE COSTUME PARTY
GRIVAS – pg

6. PERCEPTUAL SET
Perceptual set = the predisposition or ‘readiness’ to perceive something in accordance with what we expect it to be
GRIVAS – pg.125

7. PERCEPTUAL SET 5 factors influence perceptual set; Context Motivation
Emotional State
Past Experience
Cultural Factors
GRIVAS – pg

8. Refers to the setting or environment in which a perception is made
PERCEPTUAL SET
CONTEXT
Refers to the setting or environment in which a perception is made
GRIVAS – pg

9. PERCEPTUAL SET MOTIVATION
Refers to the processes within us which activate behaviour that is directed towards achieving a particular goal
GRIVAS – pg.129

10. PERCEPTUAL SET EMOTIONAL STATE
How we are feeling can also influence the way in which we perceive visual information
GRIVAS – pg.129

11. PERCEPTUAL SET PAST EXPERIENCE
Refers to our personal experiences throughout our lives which leads to many individual differences in perception
GRIVAS – pg

12. PERCEPTUAL SET
CULTURAL FACTORS Experience with or in a particular culture can influence the way we process and interpret visual information
GRIVAS – pg.130

13. HOMEWORK Learning Activity 3.25 (pg.130) RESEARCH METHODS