1. Southend 2050: Emerging key messages
Research and engagement Spring – Summer 2018

2. Engagement highlights
Highlights Councillor’s sessions Carnival Southend 2050 float, hosted in partnership with the Youth Council Deliberative events Intensive workshops Businesses Southend Business Partnership, BID, Essex Chambers of Commerce etc Schools Postcards from Southend 2050 And much more.. Beer festival, hospital, A Better Start, Age Concern, online survey, volunteers…

3. Events Online With Surveys Scope & reach of engagement
55 events 2,300 People engaged face to face
Southend 2050 advert appeared in Facebook feeds 58,434 times
27,925 people saw the Southend 2050 advert inviting participation
Councillors
Staff
Businesses
Key partners
Community Groups
Volunteers
Young people
Schools
Older people
Visitors
With
Surveys
1,160 people completed the online Southend 2050 survey (incl. non residents) 1,220 people completed a residents perception survey 115 responses on the Southend 2050 Stickyworld online forum *Good coverage across all wards

4. Feedback from children and young people
Southend 2050 competition
Following the success of the Love Letter to Southend project, the Southend 2050 competition invited children & young people to imagine a Southend-on-Sea of the future
Primary school students were invited to create postcards to represent their lives in Southend in 2050
Secondary school students were invited to write a letter from their future self, exploring their lives & the town in 2050, or create a poster promoting Southend in the year 2050
342 entries received

5. Feedback from children and young people

6. EMERGING OVERALL MESSAGES
What people say they want for Southend’s future
The seafront
continues to be our
pride and joy
I’m proud to call Southend my home
– it has a distinct & vibrant identity
Our town centres & public places are clean, attractive, thriving, and reflect our success
We have the opportunities of a city but retain our local feel
PRIDE AND JOY
Everyone looks after the place
I feel inspired by the arts, culture & attractions
that are available year round in Southend
We visibly celebrate our heritage and culture
Our parks and open spaces are well used, cherished and protected
We are a ‘destination’
- People want to visit, live and study here all year round and from far and wide

7. EMERGING OVERALL MESSAGES
What people say they want for Southend’s future
There is a reassuring Police presence and innovative methods of enforcement right across Southend
Sunshine and fresh air! A light, bright place with great quality of life
Everyone feels safe at all times of the day
Our older people are respected, valued, involved and well
cared for
SAFE
& WELL
Anti social behaviour is not tolerated by Southenders
No homeless people/ beggars in public spaces
Quality health care is there when I need it
We have creatively met housing need while enhancing the character of the area
My home suits my needs and is in harmony with the area

8. EMERGING OVERALL MESSAGES
What people say they want for Southend’s future
When I talk, I feel that I am heard
– I am taken seriously
We are developing Southend together
-Everyone who wants to can be involved to make this happen
Young people feel invested in the future of Southend
ACTIVE & INVOLVED
There is no divide between young and old
Everyone takes responsibility for protecting our environment
A sense of family and community, enjoying and supporting each other – a strong sense of settled communities
Southenders get together regularly - there are plenty of good places to do so
Southend is known for its warm welcome

9. EMERGING OVERALL MESSAGES
What people say they want for Southend’s future
There are so many options for a rewarding career locally
There is a good balance of quality retail, residential and social space in our town centres
My educational opportunities have given me the best start in life
OPPORTUNITY AND PROSPERITY
We are well known as a hub for innovative & creative industries and ventures
Large businesses support resident’s aspirations
It’s easy to do business here
– bureaucracy
is minimal and overheads are affordable
Innovative and easily accessible start-up opportunities are helping new businesses to thrive
and develop

10. EMERGING OVERALL MESSAGES
What people say they want for Southend’s future
Parking is cheap and easy for residents
and visitors
Quick and easy links to London and beyond
Easy connectivity with minimal barriers, however I choose
to travel
CONNECTED AND SMART
The airport is thriving but operates in harmony with the area
Lots of opportunities to be in open space
It’s easy for me to get around when I want – this helps my independence
We are leading the way on green and innovative travel

11. Next steps Progressing through the democratic process
SOUTHEND 2050
Next steps
Progressing through the democratic process
What might this mean for your school?
How might you like to be involved going forward?
Please respond to:

12. Timeline