1. MEC Fall 2018
Focus on Success

2. YOUR BUSINESS PLAN MATTERS

3. YOUR BUSINESS PLAN MATTERS
Pillars of
Lead Generation
FSBO/Expired
SOI
Open House
Web Leads
Networking
Lender Referrals
Farming
RE/MAX Network

4. YOUR BUSINESS PLAN MATTERS

5. YOUR BUSINESS PLAN MATTERS
1 PAGE BUSINESS PLAN WORKSHEET
Monthly IOV
Giveaway
Listing
Presentation
SOI Call

6. YOUR BUSINESS PLAN MATTERS
1 PAGE BUSINESS PLAN WORKSHEET
Income Goal:
Volume Needed:
Average Purchase Price:
Units Needed:
Lead Conversation Ration:
Leads Needed To Close:
Annual Lead Flow Needed:
Monthly Lead Flow Needed:
Weekly Lead Flow Needed:
$250,000
$10m
$670,000 (Sonoma) $1.25 (Marin)
15 (Sonoma) 8 (Marin)
10%
10 Units: 1
150 (Sonoma) 80 (Marin)
13 (Sonoma) 7 (Marin)
3 (Sonoma) 2 (Marin)
Monthly IOV
Giveaway
Listing
Presentation
SOI Call

7. YOUR BUSINESS PLAN MATTERS
1 PAGE BUSINESS PLAN WORKSHEET
MY PILLARS OF LEAD GENERATION
Monthly IOV
Giveaway
Listing
Presentation
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
SOI Call

8. YOUR BUSINESS PLAN MATTERS

9. YOUR BUSINESS PLAN MATTERS

10. YOUR BUSINESS PLAN MATTERS
18% RULE
18% of your expected income
$250,000 x 18% = $45,000 Is your expected budget for expenses
8% is Cost of doing business. (Signs, MLS, Memberships, Cards etc.)
10% is your annual marketing budget. (Websites, pay-per-click, Social etc..)
Have You Budgeted $25,000 To Make $250,000 This Year?

11. YOUR BUSINESS PLAN MATTERS
LOOKING FOR TRACKING RESOURCES?