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Communicating in Oral Presentations
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Oral Presentations and Meetings
Key tactics that can be deployed in oral presentations and meetings to reach strategic-communication goals: 1 Planning and organizing the content 2 Designing the visual aids 3 Practicing the delivery, including the reduction of presentation anxiety 4 Giving the presentation, including handling the question-and-answer session
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Oral Presentations Useful in the following situations:
Inspiring and motivating others Demonstrations of products and services or for training purposes To introduce a complex persuasive written message As a follow-up to a complex persuasive written message To deliver bad news to a large audience
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Presentation Planning
ENGAGEMENT Simplicity Interest Stories Vividness
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Presentation Structure
Select the Right Order for Presenting Your Information Old Information Before New Present information that is known to your reader or listener before you present new information Organize Information Chronologically Present ideas in the order of their occurrence Geographical/Spatial Organize ideas conceptually, according to an actual spatial arrangement or a physical metaphor or analogy General to Particular Arrange ideas from the general to the particular Problem/Solution Explain the problem then present the solution Cause/Effect Explain the cause then present its effect(s) Comparison/Contrast Compare and contrast one topic with another
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Presentation Development and Organization
Get the audience’s attention and indicate why it’s important to listen Provide the audience with a road map of what the message contains Beginning Present the core of your message Use forecasting and transitions to “connect the dots” for your audience Middle Because of the recency effect, the conclusion is one of the most important parts of a message Choose the right conclusion for your message (goodwill, summary, sales) End
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When Do I Use Visual Aids?
Makes information easier to understand than with the use of words alone Makes the information conveyed more memorable Enhances your professionalism and credibility PRACTICE! GRAPHS DIAGRAMS & DRAWINGS TABLES
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Delivery in Oral Presentations
Vocal Delivery Volume Rate of Delivery Pitch Vocal Variety Articulation Pauses Fluency Cultural Norms
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Delivery in Oral Presentations
Nonverbal Delivery Nonverbal Signals That Indicate Anxiety Nonverbal Signals That Indicate Confidence Poor eye contact Direct eye contact Rigidity or stiffness of the body and its movements Standing up straight and using good posture Crossed arms or hands jammed into pockets Using facial expressions and natural gestures Unintentional body movements Moving confidently around the presentation area
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Preparing for the Presentation
2 Gathering and Organizing Materials 3 Practicing Delivery of the Presentation 1 Planning the Presentation DRESS FOR SUCCESS
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Question and Answer Session
Prepare! Question and Answer Session 1 Divide questions into: known, knowable, notable 2 Treat each objection seriously 3 For controversial issues, save one argument for Q&A 4 Prepare visuals for possible questions
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Culturally Diverse Audiences
Speak simply; use simple English and short sentences Avoid acronyms and expressions that can be confusing to nonnative English speakers Avoid words that trigger negative emotional responses
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Culturally Diverse Audiences
Enunciate each word precisely and speak somewhat slowly Be extremely cautious in the use of humor and jokes Learn the culture’s preferences for a direct or indirect presentation
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Culturally Diverse Audiences
Adapt to subtle differences in nonverbal communication Adapt your dress and presentation style to fit the formality of the culture Seek feedback to determine whether the audience is understanding your message
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Group Presentations Complementary strengths/styles
Select a winning team. A member of a winning team will have: Complementary strengths/styles Ability to meet expectations Willingness to support team strategy Willingness to commit to schedule
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Group Presentations Carefully select presenters. Use these questions to guide team selection: What are this member’s complementary strengths and style? Can this member meet the expectations of the audience? Is this member willing to support the team strategy and commit to the schedule?
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Group Presentations Agree on the purpose and schedule and develop a plan Practice ahead of time Decide who will open and conclude the presentation Build natural bridges between segments of the presentation and presenters Deliver as a team Field questions as a team
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Distance Presentations
Determine whether a distance delivery method is appropriate for the presentation Establish rapport with the participants prior to the distance presentation Become proficient in delivering and participating through distance technology Concentrate on projecting positive nonverbal messages Adjust camera settings to enhance communication Develop high-quality graphics Design web presentations for minimal load time
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Crisis Communication Gather information about the situation
Get control of the situation Gather information about the situation Communicate early and often Communicate directly with affected parties
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