1. (Hyper)Linkages: On-line MSM community based approaches for PrEP, HIV self-testing, treatment adherence and more!

2. From the virtual to physical
From the virtual to the physical to the virtual…
Source: USAID, PEPFAR, LINKAGES, and FHI360. (2015). HIV Cascade Framework for Key Populations.

3. Not the what but the how and the why…
Social media is amazing in how it allows us to communicate but it is merely a tool… What matters in HIV prevention, care and treatment is the personal connection… Peers taking action to help others in the real world – that’s what makes it powerful!
We need to learn from each other in how best to make the virtual outreach work in the real world
Great opportunity to share experiences and learn from each other

4. What will we hear today? Global campaign – Blue Ribbon Boys
Sean Howell, Hornet & Jack Mackenroth, MSMGF
Thailand – On-line to off-line PrEP scale-up model
Tarendeep Anand, Thai Red Cross
Kenya – SMS and WhatsApp approaches for treatment adherence among MSM and MSW
John Mathenge, HOYMAS

5. The campaign aims to inspire and empower the MSM community
to make healthy choices for a better future.

6. Facebook and MTV

7. Rainbow home https://www.facebook.com/xomcauvong Xom Cau Vong metrics
120,000+ followers
Predominately youth/young adults
(91% aged between 13-24)
53% from HCMC and 30% from Hanoi
50% visit site at least once a week
65% not in contact with a CBO
38% perceive themselves to be at high
risk of HIV

8. XCV Cascade: From virtual to real world
March – May, 2016
91.5%
14.4 %
100 %
Results from March – May, 2016

9. 20 chapters exploring the successful use of
communication technologies in
community-led approaches!
Any researcher, programmer or practitioner working towards an “AIDS-free generation” should read this agenda-setting book, for in equal measure this resource enlightens and educates. It also instigates and inspires.
-Kevin Osborne (former director, LINKAGES FHI360)

10. Appreciation! Darrin Adams Cameron Wolf, USAID Kent Klindera, USAID
Christopher Walsh, Journal of Digital Culture & Education 
Ben Eveslage, LINKAGES
Jack Harrison-Quintana, Grindr for Equality