1. Understanding & Ignorance
What you know that you know
What you think you know, but don’t
What you know that you don’t know
What you don’t know that you don’t know
Economics
Research methods
Psychology
Anthropology
Sociology
Sociology
Psychology
Economics
Research methods
Anthropology
GROUP : Students
Subgroup:
Football fan
Subgroup:
Sorority sisters
Subgroup:
Football fan

2. Dominant Culture Dominant Culture Dominant Culture
ASSIMILATION
Groups merged into a single common culture
Minorities adopt traits of dominant culture
PLURALISM
Allows diversity to thrive as long as dominant group is not threatened
MULTICULTURALISM
Recognizes multiplicity of legitimate cultural centers
Promotes equity among groups
Dominant
Culture
Dominant
Culture
Dominant Culture
Minority Culture
Minority Culture
Minority Culture
Minority Culture
Minority Culture
Minority Culture
Minority Culture
Minority Culture
Minority Culture
Identical
Fraternal
Same Environment
Different Environment
IDEAS
are ways of thinking that organize human consciousness
NORMS
are accepted ways of carrying out ideas
MATERIAL CULTURE
refers to patterns of possessing and using
the products of culture
Ideologies
(Ex: capitalism, communism)
Technologies
(Ex: computers, auto production)
Examples
Beliefs and values
Examples
Folkways, Mores, Laws
Examples
Quilts, jewelry, cars

3. Prejudices are passed from parents, friends, and media.
Socialization
Conforming Behaviors
Economic Benefits
Conflict Theory
Prejudices are passed from parents, friends, and media.
Prejudices bring social support
from others.
Prejudice rises when groups are in competition for jobs.
Authoritarian Personality
Ethnocentrism
Group Closure
In order to maintain social status, power, and possessions, privileged groups aim to ensure that no competition for resources arises from minority groups.
Some people
are prone to stereotyping.
Some cultures are suspicious of outsiders
Groups maintain clear boundaries