1. Civility, Safety & Interaction Online
2/15/2019
Civility, Safety & Interaction Online
Italy, January 2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2. Key Findings – Italy
The nature of online risk types: The types of risks that stood out for Italy compared to the global averages included: 1) receiving offensive or obscene content, 2) encountering fake news and 3) being called offensive names
Our social circles became more risky: In Italy, risks from family and friends also increased significantly to 26%, though the gain was not as pronounced as in other countries
The pain from online risks was significant: Within Italy, moderate to severe pain was experienced by 60% of consumers, 5 points above the global average
Consequences were up; positive actions were down: Italy followed the WW trend for consequences with respondents saying they had lost trust in others following online risk exposure
Millennials and teenage girls were hit hardest by risks: Millennials and teenage girls suffered greater levels of moderate to severe pain from online risks compared to their global peers
There was a surge in teens asking for help. In Italy, teens were slightly higher than the global average in asking for help from parents (44%) with an online risk, but reported a smaller percentage when asked about seeking help from other adults (28%)
Small improvement in DCI: Italy (-1) registered a small gain in DCI and ranks #9 of the 22 countries surveyed

3. Nature of online risk types in Italy
2/15/2019
Nature of online risk types in Italy
The most common type of unwanted contact among Italians involved being asked repeatedly to socialize after the respondent indicated no interest; this percentage outpaced the global average by 12 points
Italians were most likely to encounter fake news and internet hoaxes; encountering fake news was 5 points higher than the global average
Various forms of bullying were the most typical behavioral risks experienced by respondents in Italy
Receipt of unwanted sexual imagery or messages dominated this category both in Italy and globally; unwelcomed demands for a romantic or sexual relationship was the next highest sexual risk, with this category outpacing the rest of the world by 4 points
Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced.
Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

4. Social circles became riskier in Italy
2/15/2019
Social circles became riskier in Italy
Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY
Within Italy, risks from family and friends also increased significantly to 26%, although the gain was not as pronounced as in other countries (+8% vs. the previous year)
JR add
Risks from family & friends increased 8 points in Italy
(11 points WW)
*Added in Latest Wave
Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

5. Severe pain from online risks was higher in Italy
2/15/2019
Severe pain from online risks was higher in Italy
Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all
Within Italy, moderate to severe pain was experienced by 60% of consumers, 5 points above the global average; the level of severe pain reported by Italians was 1 percentage point lower than the rest of the world
Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

6. 2/15/2019
Italians experienced more consequences from risks, but showed drops in taking positive action
Worldwide, there was an increase in consequences and a decrease in positive actions following an online risk; the top five consequences showed 3- to 4-point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points)
Italians followed the WW trend for consequences and were more likely to say they had lost trust in others, particularly offline, compared to the prior year’s study
Italy mostly showed drops in positive actions taken after online risk exposure and were less likely to use more secure privacy settings on social media
*Worldwide trend based on 20 countries common in latest research and prior year
**Digital Civility Challenge item
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

7. Millennials were hit the hardest
2/15/2019
Millennials were hit the hardest
Online risks strongly impacted millennials in terms of exposure, consequences and the attendant psychological, physical and emotional pain
Overall, exposure to risks as measured by DCI and average number of risks was lower than the global averages
Millennials as well as teenage girls in Italy suffered significantly greater levels of moderate to severe pain than their global peers (69% vs. 60% for millennials and 69% vs. 61% for teen girls)
Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

8. More teens asked for help with online risks
Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and other adults (+19 points to 28%)
In Italy, teens were slightly above the global average in asking for help from parents (44% vs. 42%), but reported a smaller percentage when asked about seeking help from other adults (28% vs. 21%)
Asking parents for help jumped 39-points
Asking an adult for help rose 16-points
Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

9. 2/15/2019
DCI trend
DCI Rank
Country
Region
2 years ago
prior year
latest research
Global 65 68 66 2
United States
N. America 56 61 51 8
Canada 60 1
United Kingdom
W. Europe 45 50 3
France 58 52 4
Belgium 59 5
Germany 62 57 9
Italy 63 11
Ireland 64 16
Hungary
CEE 73 72 19
Russia 74 75 6
Malaysia
APAC 7
India 10
Singapore 15
Vietnam 71 12
Mexico
Latam 76 69 13
Brazil 70 17
Colombia 77 18
Argentina 20
Chile 22
Peru 78 79 14
Turkey
MEA 21
South Africa
Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact
Italy (-1) registered a small gain in DCI and ranks #9 of the 22 countries surveyed
*Worldwide trend based on 20 countries common in latest research and prior year
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.